A new ad for the Samsung Galaxy S II pokes fun at Apple fans who wait in lines for days to get their hands on a "magical" iPhone, which Samsung criticized for its lack of 4G, as well as its battery issues.
The commercial (below) shows a line of hipster types waiting at New York and San Francisco Apple stores nine hours before the launch of the latest iPhone.
"I am so amped, I could stand here for three weeks," says one fanboy.
"Only seven people stand between us and meaning," says another.
Soon, however, one line waiter sees blog posts that describe the battery situation as "sketchy," a dig at the iOS 5 glitch that drains the battery life from some iPhones at a speedy clip.
Another questions the design choices. "If it looks the same, how will people know I upgraded?" he asks, while others discuss the lack of 4G.
The Apple fans soon catch a glimpse of pedestrians with the Samsung Galaxy S II—users who presumably purchased their phones without issue and are going about their daily lives instead of waiting in long lines. The fanboys are impressed by the Galaxy S II's 4.3-inch screen, much larger than their iPhone's 3.5-inch display, as well as the Samsung's 4G capabilities.
"Is this what adultery feels like?" one bespeckled Apple fan says as he stares at the Galaxy S II.
"I could never get a Samsung. I'm creative," another line-waiter responds. "Dude, you're a barista," glasses guy retorts.
Samsung ends the ad by proclaiming that the "next big thing is already here," as the Apple hipsters start rationalizing that the iPhone is actually "old school" and has a "retro thing that I like."
"We're excited for the opportunity to educate as many consumers as possible about why the Samsung Galaxy S II is the preferred choice for smartphone owners," Dale Sohn, president of Samsung Mobile, said in a statement.
For more, see PCMag's full review of the Galaxy S II and the iPhone 4S.