PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Siri, When is Apple Launching iTunes Match?

 & Sara Yin Junior software analyst

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Apple has missed its own deadline to launch iTunes Match, a service that lets users store their entire music library in the cloud, or the iCloud, for access through any iOS device or computer.

Apple CEO Tim Cook announced the iPhone 4S in early October, and iOS 5 and iCloud went live several days later. The final piece of that puzzle, iTunes Match, was expected to launch at the end of October for $24.99 per year, but here we are on November 1 and no iTunes Match.

With iTunes Match, users can store their entire music library in the cloud, or iCloud, for on-the-go access to your music from any iOS device or computer.

A portion of iTunes in the Cloud went live in June during Apple's Worldwide Developer Conference (WWDC), while a developer version of iTunes Match was released in late August; Apple even reportedly wiped out developers' Match libraries, fueling speculation that a launch was imminent.

Apple typically releases software updates on Tuesdays and Wednesdays, so perhaps Cook miscounted his days? Optimistically?

Meanwhile, Google is reportedly still trying to put together an MP3 music store that connects to Google Music beta, its own cloud-based music storage, and Google+. However, Google still needs to secure licensing deals with the major record labels. The New York Times, which first reported the story, speculated that Google wanted to launch its own MP3 store before iTunes Match went live, but it's questionable as to whether the company will be able to finalize label deals by then.

For more, see PCMag's review of Amazon Cloud Player and Cloud Player for Android. Also check out our review of Google Music Beta, Hands On With Apple iCloud and the slideshow below.

About Our Expert

Sara Yin

Sara Yin

Junior software analyst

Sara Yin is a junior analyst in the Software, Internet, and Networking group at PCmag.com, pouring most of her energy into app testing and security matters at Security Watch with Neil Rubenking. She lies awake at night pondering the state of mobile security (half-true). Prior to joining PCMag.com, Sara spent five years reporting for publications in New York City (Huffington Post), Hong Kong (South China Morning Post), and Singapore (Campaign Asia, Men's Health). Follow her on Twitter at @SecurityWatch and @sarapyin, or contact her the old school way: email. That's sara_yin AT pcmag.com.

Read full bio