Will Barnes & Noble beat Amazon to market with a new color device? According to a report from The Digital Reader, the retailer will release an updated Nook on November 7.
Citing sources within Barnes & Noble, the blog said the company is planning a big launch on that date, though he had few details about what the new product might entail. One individual, who works in a Barnes & Noble store, told The Digital Reader that they have replaced a customer service counter with a huge Nook boutique.
"Our manager told us, this space was not designed to house just 2 nooks. He was being candid, he said, November 7th there will be a major announcement from the company. he concluded saying it was exciting times. Obviously something is coming," the source said. Another employee told the blog the same thing.
Barnes & Noble did not immediately respond to a request for comment.
Last month, The Digital Reader said that B&N was prepping a $349 tablet, which would possibly be known as the Acclaim. The Nook Smart Touch e-reader would still be offered at $139 while the Nook Color would remain at $249. Specs were not provided.
That report came one day after Amazon sent out invites for a September 28 event, where Jeff Bezos eventually unveiled the Amazon Kindle Fire tablet, as well as a touch-based Kindle e-reader and $79 non-touch version. The Kindle Fire will not be released until November 15, but Amazon is already taking pre-orders. During its recent earnings call, the company said it will be ramping up production on the Kindle Fire because of strong initial demand.