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Team Behind Rdio Targeting Netflix With Vdio?

 & Chloe Albanesius Executive Editor, News

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Are the founders of Rdio prepping a Netflix competitor? GigaOm reports that Janus Friis with Niklas Zennström have pulled together a tech-savvy team for the launch of Vdio, which looks as though it will offer access to TV and movie content like Breaking Bad and A Few Good Men.

Vdio.com currently includes the tagline "Are you watching?" atop scenes from TV shows like Justified and Mad Men and movies like A Clockwork Orange. There's the option to "Login using Facebook" (click below for larger image), but in the U.S., connecting your account produces a message that says Vdio is "currently available in the UK only." According to GigaOm, those in the U.K. get a message the says the service is "coming soon."

Friis and Zennström are also behind KaZaA, Joost, and Skype, which formally became a division of Microsoft last week.

The service also has a rather sparse Facebook page; the @vdio Twitter feed is occupied by someone who has not updated since 2009, with the simple message: "Vacations." GigaOm did a little digging, however, and found that Vdio was registered with the U.S. Patent and Trademark Office in 2009 by Pulser Music Services, Inc., which was behind the launch of Rdio.

Vdio Breaking Bad

The blog also contends that the project has remained secret by using the name Project WBS, which according to SEC filings, is associated with many tech luminaries who also have connections to Rdio and Skype.

GigaOm didn't have any details on Vdio's features, though writer Janko Roettgers speculated that it will be a subscription service. "Fris and Zennstrom wouldn't align Vdio closely with Rdio if the offerings weren't somewhat similar, and they wouldn't secretly work on a project like this if it was just another VOD rental property," he wrote.

Earlier this month, Rdio launched the first ever free, on-demand music offering featuring zero ads. The free service doesn't offer unlimited streaming; a meter at the top of each user's page indicates how much free listening time remains. This amount is dynamic, and will be based on each user's personal use.

At Facebook's f8 conference, Rdio was also among the various music companies to introduce an app that lets people connect their Rdio listening experience to Facebook's news feed.

Netflix, meanwhile, has had a rough couple of months, emerging recently from the PR nightmare that was Qwikster. Amidst price hikes, the company announced plans to separate its DVD rental and streaming services into two different services—Netflix for streaming and Qwikster for DVDs. The backlash was intense, however, and Netflix recently abandoned plans for the split. Now its focus is on building up its streaming content; the company recently announced deals with DreamWorks, AMC Networks, and The CW. For more, see Netflix Ditches Qwikster: What You Need to Know.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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