PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

LG Going Big With 77-Inch 4K Curved OLED HDTV at CES

 & Will Greenwald Principal Writer, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

4K, or Ultra HD, televisions were one of the hottest home theater trends in 2013, offering four times the resolution of 1080p HDTVs. Curved LCDs, meanwhile, picked up a lot of attention thanks to the promise of a more immersive cinema experience, while OLED HDTVs continued to be the topic of optimistic speculation, occasionally popping up as the next big step in flat-panel technology.

But all three technologies have stayed relatively far apart from each other as manufacturers focused on making each individual feature a premium selling point. LG is changing that at CES 2014 with a curved 4K OLED HDTV that combines every major HDTV"next big thing" into one screen.

The company will show off the 77EC9800 as its centerpiece at the show. It's a 77-inch HDTV with a resolution of 3,840 by 2,160 on a curved OLED display. It uses LG's Tru-Ultra HD Engine Pro upscaler to convert 1080p and lower-resolution video to a 4K signal, a process that LG claims to improve detail and reduce blurring despite the upconversion to a resolution not native to the source. The next year of 4K HDTVs will rely almost entirely on how each company handles upconversion of 1080p content, since 4K still has no broadcast standard or consumer media available outside of some very limited streaming video services.

The 77-inch model will be the highlight of the company's presentation at CES 2014, but it will also show off 66- and 55-inch curved 4K OLED screens, as well as a 105-inch curved 4K HDTV. For non-4K, LG will display the 55EB9600, a 55-inch curved OLED screen that displays 1080p.

LG will also highlight non-curved OLED HDTVs, along with the non-curved 1080p 55EA8800 Gallery OLED HDTV. This 55-inch screen features a picture frame-like bezel that holds a 100W, 2.2-channel speaker system, and has an "eGallery" feature that reduces backlighting and shows a rotating selection of still images, to make the screen look like a painting when not in use.

LG has not announced pricing or availability for these new HDTVs yet, or the rest of its 2014 line. The screens will be officially unveiled at CES 2014 next week, where LG will reportedly also show off a WebOS-based TV, as well as an activity tracker dubbed the Lifeband Touch, and its all-in-one Chromebase desktop.

For more, check out PCMag's CES 2014 Preview: HDTVs, as well as PCMag's tour of the LG booth at CES in the video below.

About Our Expert

Will Greenwald

Will Greenwald

Principal Writer, Consumer Electronics

My Experience

I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for game consoles and accessories, smart displays, smart glasses, smart speakers, soundbars, TVs, and VR headsets. I’m an ISF-certified TV calibrator and THX-certified home theater technician, I've served as a CES Innovation Awards judge, and while Bandai hasn’t officially certified me, I’m also proficient at building Gundam plastic models up to MG-class. I also enjoy genre fiction writing, and my urban fantasy novel, Alex Norton, Paranormal Technical Support, is currently available on Amazon.

The Technology I Use

Where to start? I have a standard IT-issued Lenovo Thinkpad for writing and editing, supplemented with an iPad Air and an 8Bitdo Retro Keyboard when I want to write on the go. I also have a Lenovo Legion Go as a platform for running Portrait Displays’ Calman software and controlling the Klein K-10A colorimeter, Murideo SIX-G signal generator, and Leo Bodnar 4K Video Signal Lag Tester I use for testing TVs. 

For gaming, I use a Nintendo Switch 2, PlayStation 5, and Xbox Series X, and a GeForce 5080-equipped MSI gaming laptop. I like collecting retro games as well, and have an Analogue Pocket and a ton of classic consoles and portables. Photography is another interest, and I use a Sony A7 IV when I’m shooting products and events, and a Fujifilm X-Pro3 for my own attempts at visual creativity. And for reading and writing, I’ve become partial to the Kobo Sage for books and the ReMarkable 2 with Type Folio.

When it comes to phones and tablets, I’m pretty platform-agnostic. I use a Google Pixel 8 for my phone and an iPad Air for a tablet. Android, iOS, and iPadOS are all totally fine, but I need a Windows PC. MacOS just isn’t for me.

Read full bio