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BlackBerry 10 Turns One; Will It Reach Two?

 & Sascha Segan Former Lead Analyst, Mobile

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A year ago today, hundreds of global press collected in downtown Manhattan with cautious hope in their hearts. BlackBerry 10 was finally here: the all-new, modern multitasking OS that could save the former smartphone leader.

That didn't happen, of course: BlackBerry's U.S. market share officially hit zero this week. The past year has been nothing but bad news for the company. It had to write off nearly a billion dollars worth of unsold Z10 phones. Its long-awaited, keyboarded Q10 got mediocre reviews. The 5-inch Z30 phone couldn't get a single U.S. carrier to pick it up; that's a long way from the days when the BlackBerry Curve dominated every carrier's smartphone lineup.

With BlackBerry 10 bottoming out at one, will it see two? Maybe not, but that doesn't mean BlackBerry is dead. The company has one last chance to switch to Android before it's totally irrelevant, and it looks like new CEO John Chen's BlackBerry just might do that.

BlackBerry's Android Secret

Just in time for the first anniversary, BlackBerry OS 10.2.1 rolled out to the company's few stalwart faithful. That OS release had a secret feature which BlackBerry left out of its release notes and documentation: the ability to finally run Android apps without all that wrapper rigamarole.

BlackBerry has been approaching this point for quite some time. From the start, BlackBerry 10 had the ability to run Android apps if they were processed through BlackBerry's "BAR wrapper" system, which required some knowledge of app development - it wasn't for consumers to do - but it quickly pumped up the number of apps in the OS's store.

Now you can run the Amazon Appstore on BlackBerry 10 phones. The phones don't have Google services - yet - but they're getting closer and closer to being the enterprise-friendly, secure Android devices that they probably should be.

RIM's lack of desire to trumpet this feature shows the company's discomfort with giving up control of BlackBerry 10. Remember, BlackBerry has been an integrated firm with complete control of its OS and hardware since its founding. But new CEO John Chen's move to shift manufacturing to Foxconn, combined with the Android support in 10.2.1, tells me that BlackBerry may become the premier secure Android platform provider.

BlackBerry doesn't need to set its sights on fighting Samsung's or LG's hardware businesses; rather, it needs to set its sights on Samsung Knox and other business management solutions for Android. Android is the world's most-used smartphone OS, but it's known in IT departments for insecurity, inconsistency, and vulnerability to malware.

Future BlackBerrys could very well be locked-down, pre-secured Android devices that work well with the huge world of Android apps, but require very little twiddling from IT departments to fit easily into a secure workplace.

BlackBerry's QNX OS, the heart of BlackBerry 10, can yet live on. As a well-established embedded OS, it positions BlackBerry well for separate businesses in automotive and the "Internet of Things."

But the market has spoken: for consumers, BlackBerry 10 just isn't a thing. It's barely made it to age one. In its current form, I don't see it hitting two.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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