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Bing the Only Search Engine to Gain U.S. Market Share in June

 & Michael Muchmore Contributor

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Web statistics keeper comScore released its search engine rankings for June this week, and except for one search engine there was zero change among the top three players, Google, Yahoo, and Bing.

Among these leaders, only Bing gained in U.S. search volume market share, by 0.3 percent, which sounds small until you consider that it's based on a total of around 17 billion search queries. Among minor players, Ask.com also stayed flat, while AOL lost 0.1 percent market share.

Experian HitWise corroborated the move in Bing's share. According to that source, Microsoft's search engine rose from 13.80 percent to 14.64 percent, while Google lost 0.4 percent, from 67.95 percent to 67.55 percent—still a huge overall lead, though, with more than two-thirds of the market.

Rather than being based on its own growth spurt, Bing's windfall came at the expense of drops in the other search sites' raw number of queries. By this measure, Google was off 2 percent, dropping from 11.155 billion to 10.948 billion queries. Yahoo was also off by 2 percent, while Bing's number of queries rose slightly from 2.402 to 2.405 billion from May to June. Ask and AOL fared even worse on this measure, dropping by 5 and 6 percent, respectively.

Worldwide, however, Bing wasn't so fortunate, and Google's dominance really shows, according to Net Applications.com's Net Market Share numbers. On this report, Bing fell from 3.91 percent to 3.57 percent, while Google increased its world search lead by adding 0.82 percent for a whopping 83.62 percent majority.

Here's a summary of how the search market shaped up from May to June:

Search Engine May US Market Share (comScore) June US Market Share (comScore) Percent Change
Google 65.5% 65.5% 0.0%
Yahoo 15.9 15.9 0.0
Bing 14.1 14.4 0.3
Ask 2.9 2.9 0.0
AOL 1.5 1.4 -0.1

Search Engine May US Search Volume Percentage (Experian HitWise) June US Search Volume Percentage (Experian HitWise) Point Change
Google 67.95% 67.55% -0.40%
Bing 13.80 14.64 0.84
Yahoo 13.63 13.28 -0.35
Ask 2.64 2.62 -0.02
AOL 1.38 1.33 -0.05

Search Engine May Worldwide Market Share (Net Applications) June Worldwide Market Share (Net Applications) Point Change
Google 82.80% 83.62% 0.82%
Yahoo 6.42 6.21 -0.21
Bing 3.91 3.57 -0.34
Ask 0.52 0.51 -0.01
AOL 0.39 0.38 -0.01

About Our Expert

Michael Muchmore

Michael Muchmore

Contributor

My Experience

I've been testing PC and mobile software for more than 20 years, focusing on photo and video editing, operating systems, and web browsers. Prior to my current role, I covered software and apps for ExtremeTech and headed up PCMag’s enterprise software team. I’ve attended trade shows for Microsoft, Google, and Apple and written about all of them and their products.

I still get a kick out of seeing what's new in video and photo editing software, and how operating systems change over time. I was privileged to byline the cover story of the last print issue of PC Magazine, the Windows 7 review, and I’ve witnessed every Microsoft misstep and win, up to the latest Windows 11.

I’m an avid bird photographer and traveler—I’ve been to 40 countries, many with great birds! Because I’m also a classical music fan and former performer, I’ve reviewed streaming services that emphasize classical music.

Technology I Use

For everyday work, I use a good-old Dell tower with 16GB of RAM, a 12th-gen Intel Core i7 processor, and an Nvidia RTX 3060 Ti GPU that runs on Windows 11. I pair it with a 4K Lenovo ThinkVision P27u-10 monitor and a Logitech MX Vertical mouse. For offsite work, I use a 2024 Microsoft Surface Laptop with a Qualcomm Snapdragon X Elite processor. Camera-wise, I moved to mirrorless from a Canon EOS 80D with a Canon 70-300mm IS USM lens. I now have a Canon EOS R7 with a 100-400mm lens, but I miss my DSLR for several reasons.

In order of usage, the software I turn to most frequently is the Edge web browser, Slack, Adobe Creative Cloud, Microsoft 365, Firefox, Brave, and WhatsApp. I use the Windows Phone link app to see everything on my Samsung Galaxy S21 Ultra phone, which has excellent telephoto capability.

For fitness monitoring, I have a Fitbit Charge 6 and use an Anker Smart Scale P1. I’m also a streaming fan, so I subscribe to both Amazon Music Unlimited (especially for its Dolby Atmos content) and Qobuz (for its high-res sound quality and classical catalog). I recently added a Vizio 5.1 Soundbar SE, which sounds surprisingly good given its low price. To holler commands instead of using a remote control, I have the Amazon Fire TV Cube in the living room, which lets me verbally tell the TV what I want to watch. It hooks up to an LG B4 OLED TV. I have a Sonos One speaker in my kitchen that also ties in with Alexa, as does the Echo Dot 2 With Clock in my bedroom. For serious listening, I have B&W 601 speakers plugged into a Conrad-Johnson Sonographe amp and preamp, with a Cambridge Audio AXN10 streamer as source. For reading, I also have a Nook GlowLight 3.

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