Amazon said late Wednesday that it will allow customers to store an unlimited amount of music on its Cloud Drive and Cloud Player, provided customers purchase a storage plan.
Amazon also announced a Cloud Player app for the Apple iPad.
Amazon launched its Cloud Player in March, a companion to the Amazon Cloud Drive. At the time, the service came with up to 5GB of free, online music storage, expandable to 20 GB with the purchase of an MP3 album at the Amazon Music Store.
Additional storage plans start at $20 per year for 20 Gbytes of storage.
To encourage users to subscribe to those premium plans, Amazon is effectively eliminating MP3 files against that tally, allowing users to store 20 Gbytes of photos (or documents, or other content), rather than divvy it up. Amazon also said that users can store all of their MP3 or AAC files that they purchased through Amazon for free, and they won't count against the quota, either. Those files cover new files that a user might purchase as well as older files that a user bought before the new promotion.
"Customers are already enjoying Cloud Drive and Cloud Player and now for just $20 a year, customers can get unlimited space for music," said Craig Pape, director of Amazon Music, in a statement. "Additionally, we are adding free storage for all MP3s purchased from Amazon MP3, and support for the iPad. Our customers love Cloud Drive and Cloud Player and we're excited to innovate these services on their behalf."
Amazon also said that it had developed a Cloud Player app for the iPad, joining apps for the Android phone, Android tablet, Mac, and PC.
For more, read our evaluation of Apple's iCloud versus Amazon's Cloud Player versus Google Music.