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Spotify Coming to the U.S. (Yes, Really)

 & Chloe Albanesius Executive Editor, News

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Look alive, America. Spotify will soon be available in in the states—for real, this time.

A banner on Spotify.com currently screams, "Spotify is coming to the U.S.," and invites interested American users to sign up and receive an email notification when it launches.

"The award-winning music service that's taken Europe by storm will soon be landing on US shores. Millions of tracks ready to play instantly, on your computer and your phone," a note on the site reads. "Any track, any time, anywhere. And it's free!"

Rumors about a U.S. Spotify launch have been making the rounds for months, but deals with U.S. labels have reportedly been the sticking point. Recently, however, Spotify has inked deals with Universal, Sony, and others, according to reports.

Spotify Coming to the US

Spotify launched in October 2008 and reached 1 million users by March 2009. By April, the site had signed on 1 million paid subscribers.

At this point, though, Spotify is currently only available in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands, earning it the distinction of the best music service you can't have.

The popularity of the service, however, prompted it to cut back on some of its free listening time recently. Starting May 1, Spotify limited users to 10 hours per month after the 20-hour per month, six-month free trial ended. Additionally, users were only able to play each track five times. The company's Unlimited and Premium services were not affected.

Separately, Spotify said Wednesday that it signed a deal with Virgin Media to provide UK customers with access to its 13 million tracks across multiple platforms, whether that's online, via mobile devices, or the TV. It will launch in the coming months.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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