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Verizon's New Tiered Data Plans: What You Need to Know

 & Alex Colon Executive Editor, Reviews

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Verizon this week confirmed that new, tiered data plan pricing will go into effect on Thursday, July 7. These plans, which cover all Verizon smartphones, including the Apple iPhone 4, do away with Verizon's previously unlimited data caps and swap in some less compelling options.

We knew this was coming. Verizon announced in January that it would ditch its 150MB $15 monthly plan and require new smartphone users to subscribe to its $30 unlimited plan. That move, announced several days before Verizon unveiled its version of the iPhone, was intended to attract new customers to Verizon and the iPhone, Fran Shammo, president and chief executive officer of Verizon Telecom and Business, said in March.

How does this affect you? Here are the main points you should know about the new data plans.

What do the new data plans cost?
Data was previously $30 per month for unlimited use. The new plans are $30 for 2GB per month, $50 for 5GB, and $80 for 10GB. Feature phone users with Internet-compatible phones can choose to pay $10 for 75MB per month.

What if I already have an unlimited data plan?
Luckily, the new tiered pricing won't yet affect customers who currently have an unlimited data plan with Verizon. They can even upgrade to a new phone without having to switch to a tiered plan.

What about Mobile Hotspot users?
A number of newer Verizon phones have come with the option for free Mobile Hotspot mode, allowing users to share their network connection with a number of Wi-Fi enabled devices. Customers currently using this promotion will now have to pay $30 per month for unlimited Mobile Hotspot use. New customers will have to pay $20 for 2GB of extra mobile hotspot data per month.

What happens if I go over my data plan limit?
Users who go over their data limit will be charged $10 per gigabyte. Given the costs of the new usage-based pricing structure, this seems to fall in line.

Do any other carriers offer unlimited data plans?
Now that Verizon has switched to tiered data plans, Sprint is the only major U.S. wireless provider to offer unlimited data. Sprint's Everything Data plan provides unlimited data access, along with a 450 minute calling plan, starting at $69.99 per month. Keep in mind that Verizon's new data plan pricing is for data only—a calling plan is a separate charge. T-Mobile offers unlimited talk and text messaging along with "unlimited" data that throttles after 2GB for $79.99 per month, while AT&T offers 2GB of data for $25 per month (again, this price is just for data only).

Is there a way I can get around this?
Well, come tomorrow, no, there isn't. But it's still only July 6, and the new data pricing plans don't go into effect until tomorrow. I contacted Verizon to see if new users can sign up for the unlimited pricing plan today and be grandfathered in like everyone else. A representative from Verizon said, "Our usage pricing becomes effective tomorrow so, yes, a person who signs up for an unlimited smartphone plan can get it today."

So if you've been thinking about a switch to Verizon, you still have a few hours to get unlimited data.

About Our Expert

Alex Colon

Alex Colon

Executive Editor, Reviews

My Experience

I’m PCMag’s executive editor of reviews, steering our coverage to make sure we're testing the products you're interested in buying and telling you whether they're worth it. I've been here for more than 10 years. I previously managed the consumer electronics reviews team, and before that, I covered mobile, smart home, and wearable technology for PCMag and Gigaom. 

My Areas of Expertise

  • I’ve written hundreds of reviews of cell phones, fitness trackers, robot vacuums, smartwatches, and various other products.
  • I’ve also edited thousands of reviews and articles on consumer electronics technologies and products. 

The Technology I Use

I’m writing this bio on my 24-inch blue iMac, which I initially bought for personal use, but quickly decided to use for work instead of my tiny, company-issued ThinkPad (sorry, IT team). The screen is big, bright, and sharp, and the speakers are surprisingly good considering how thin the machine is.

The other big screen in my life is a 65-inch LG C9 OLED TV. If you’re wondering whether OLED is worth the premium over LCD, I’m here to tell you that it is.

I’d be doing my beloved LG C9 a disservice if I didn’t have it hooked up to a capable sound system, so I have a Sonos Beam sitting on a media console underneath the TV, and two Sonos Ones set up as rear channels for surround sound. If you’re a Sonos user, I highly recommend adding the Sonos Sub to your setup. It’s definitely a little more expensive than it should be, but it's truly money well spent.

Of course, as an editor, I also do plenty of reading that isn’t related to work, and I love to sit down with a good, old-fashioned, paper-and-ink book. But when carrying a book isn’t convenient, I break out my first-generation Kindle Paperwhite, which is still working just fine nearly 10 years in.

With 15 years of experience in tech, Alex guides PCMag's product testing to help you decide what's worth buying and how to get the most out of it.

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