Hewlett-Packard has again shuffled its executive team as it struggles to right the ship following underwhelming performances in recent fiscal quarters. HP is reportedly looking "to improve its focus on customers rather than administration."
Out are Randy Mott as chief information officer, a position that will be filled, and Pete Bocian, whose chief administrative officer position has been eliminated, according to the Associated Press.
Additionally, Ann Livermore is set to step down as head of HP's Enterprise business but will move to a membership on the company's board of directors.
Apotheker replaced interim CEO Cathie Lesjak towards the end of 2010 in the wake of the resignation of Mark Hurd, who left the company following a scandal involving inaccurate expense reports related to Hurd's relationship with an outside contractor who helped HP plan events.
The computing giants is reportedly putting more operations under the direct control of CEO Leo Apotheker.
To that end, three key executives will now report directly to Apotheker. They are Dave Donatelli, the executive vice president of enterprise servers, storage, networking, and technology services with a reputation as a take-no-prisoners salesman, Bill Veghte, executive vice president of software, and Jan Zadak, executive vice president of global sales.
HP, like some other tech giants with a stake in both the enterprise and consumer computing markets, has struggled in the face of a changing landscape on the consumer side of things. The company, the largest computer maker in the world, has seen its PC sales dip as smartphones and tablets increasingly capture consumers' dollars.
HP did pick up some share in the smartphone space with its 2010 acquisition of Palm but is late to the tablet game, with its first webOS consumer tablet, the TouchPad, not due out until July 1.
Similarly, Microsoft and Intel have found it difficult to penetrate the mobile device markets, though both maintain a steady presence in both enterprise and consumer PCs. Cisco, meanwhile, decided in April to essentially jettison its consumer-facing properties, starting with the shutdown of its Flip video camera division.