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Before E3 Kicks Off, the Big Names Come Out

 & Will Greenwald Principal Writer, Consumer Electronics

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The Electronic Entertainment Expo 2011 doesn't open its doors until noon on Tuesday, but the fireworks start going off today, when the biggest names in the gaming industry hold their press conferences.

Sony, Microsoft, EA, and Ubisoft are all holding press briefings the day before E3, and Nintendo is holding its own big event hours before the expo floors open tomorrow.

Microsoft will be hold its own press conference early Monday morning, with additional events going on throughout the day. The company has been very quiet and low-key about its E3 offerings, which could indicate a major hardware reveal, or possibly a surprise "Halo 4" announcement.

EA's 12:30pm Pacific press conference will highlight upcoming, inevitable third-chapter-blockbusters "Battlefield 3" and "Mass Effect 3." Other notable titles scheduled to be shown off at the press conference are previously revealed "Star Wars: The Old Republic," which was developed by Bioware (the same people behind "Mass Effect 3"), "Need For Speed: The Run," "Kingdoms of Amalur: The Reckoning," and "SSX." The company is running the gamut of genres, from MMOs to snowboarding games.

Early in the afternoon, Ubisoft will hold a press briefing of its own. While new games will likely be announced, if the three-story-tall Altair and Ezio portraits outside the Los Angeles Convention Center are any hint, "Assassin's Creed: Revelations" will have a big part in the conference. The company might also tease "Assassin's Creed 3," and bring the series forward, abandoning its 11th and 15th century assassins in favor of someone new. While he's not an assassin, Splinter Cell series protagonist Sam Fisher easily rivals Altair and Ezio in neck-breaking and throat-cutting, and Ubisoft will probably give him some attention as well, with hints of a new Splinter Cell game in the air.

Finally for Monday, Sony will throw an outright shindig. The belle of the ball will be the Next-Generation Portable (NGP), which will get details and possibly pricing and a release date. Sony says it will have 120 different kiosks with games for the PS3 and NGP, which means plenty of opportunity for hands-on time with Sony's new games.

Tuesday morning, Nintendo will drag those of us in the Pacific time zone out of bed early for its own press conference. The biggest news will be details on Nintendo's unnamed, undetailed new console. Besides the new system, "The Legend of Zelda: Skyward Sword" will get some more attention, along with myriad Nintendo 3DS downloadable content. This all coincides with the launch of the 3DS eShop service, scheduled to go online today, June 6. PCMag will be live-blogging the event.

And you know what happens a few hours after that? E3 officially begins. We're just getting started, so stay tuned to PCMag for all the details.

About Our Expert

Will Greenwald

Will Greenwald

Principal Writer, Consumer Electronics

My Experience

I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for game consoles and accessories, smart displays, smart glasses, smart speakers, soundbars, TVs, and VR headsets. I’m an ISF-certified TV calibrator and THX-certified home theater technician, I've served as a CES Innovation Awards judge, and while Bandai hasn’t officially certified me, I’m also proficient at building Gundam plastic models up to MG-class. I also enjoy genre fiction writing, and my urban fantasy novel, Alex Norton, Paranormal Technical Support, is currently available on Amazon.

The Technology I Use

Where to start? I have a standard IT-issued Lenovo Thinkpad for writing and editing, supplemented with an iPad Air and an 8Bitdo Retro Keyboard when I want to write on the go. I also have a Lenovo Legion Go as a platform for running Portrait Displays’ Calman software and controlling the Klein K-10A colorimeter, Murideo SIX-G signal generator, and Leo Bodnar 4K Video Signal Lag Tester I use for testing TVs. 

For gaming, I use a Nintendo Switch 2, PlayStation 5, and Xbox Series X, and a GeForce 5080-equipped MSI gaming laptop. I like collecting retro games as well, and have an Analogue Pocket and a ton of classic consoles and portables. Photography is another interest, and I use a Sony A7 IV when I’m shooting products and events, and a Fujifilm X-Pro3 for my own attempts at visual creativity. And for reading and writing, I’ve become partial to the Kobo Sage for books and the ReMarkable 2 with Type Folio.

When it comes to phones and tablets, I’m pretty platform-agnostic. I use a Google Pixel 8 for my phone and an iPad Air for a tablet. Android, iOS, and iPadOS are all totally fine, but I need a Windows PC. MacOS just isn’t for me.

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