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Yahoo Buzz Shutting Down April 21

 & Chloe Albanesius Executive Editor, News

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Yahoo will shut down its Buzz story-rating service on April 21, the company announced Monday.

"As of this date, you will be unable to access the Yahoo Buzz site," Yahoo said in a statement. "This was a hard decision. However this will help us focus on our core strengths and new innovations."

Yahoo Buzz went public in November 2008. The service allowed users to "see and share updates such as when they've uploaded photos, changed their status, buzzed up a news story or posted a new restaurant review, all from Yahoo," the company said at the time.

Webmaster could add a "Buzz Up" button to their Web site and readers who wanted to Buzz an article that did not have the Buzz button attached could submit it directly on the Yahoo Buzz Web site. PCMag and its blogs were among the 100 sites that participated in the alpha trial for the service when it launched in February 2008.

In December, there were reports that Yahoo was shutting down several of its Web properties, including Delicious, Yahoo Buzz, and AltaVista, according to a Yahoo presentation slide that was posted on Twitter. Yahoo confirmed at that point that it would shut down Yahoo Buzz, its Traffic APIs and other products, but did not provide a timeline.

"Part of our organizational streamlining involves cutting our investment in underperforming or off-strategy products to put better focus on our core strengths and fund new innovation in the next year and beyond," a Yahoo spokeswoman said at the time.

Delicious, however, denied that it was shutting down, and insisted that it was instead shopping for a home outside of Yahoo. In March, Business Insider reported that Yahoo was nearing a deal to sell Delicious for $1-2 million.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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