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Nintendo Reports Record First-Day 3DS Sales

 & Chloe Albanesius Executive Editor, News

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Isaiah "Triforce" Johnson wasn't the only one to get his hands on a Nintendo 3DS this weekend, it seems. Nintendo said Tuesday that launch day sales were the highest for any Nintendo hand-held device ever.

"U.S. day-one sales numbers for Nintendo 3DS were the highest of any Nintendo hand-held system in our history," Nintendo said in a statement.

The company promised more detailed stats on April 14, when NPD Group will release a report about the month's video game sales.

"Nintendo worked hard to get as much product as possible to retailers on day one to meet demand, and we will continue with these efforts moving forward," Nintendo continued.

The Nintendo 3DS hit stores on March 27, and the company held a flashy launch event in New York's Union Square Saturday night, hours before Best Buy opened its doors at midnight. The aforementioned Johnson was the first to get his 3DS in Union Square after some controversy about his days-long wait. GameStop also hosted demo events with "Super Street Fighter IV," while more than 2,400 stores stayed open until 9am on Sunday to accomodate buyers.

The 3D console will set you back $250, though two separate teardowns reported this week that the 3DS costs about $100 to produce.

The 3DS made headlines late last year when Nintendo suggested that children under the age of six should not use its 3D functions. At CES, Reggie Fils-Aime, president of Nintendo for America, clarified that such a warning is common for 3D displays.

For more, see PCMag's full review of the Nintendo 3DS, the slideshow below, and the Nintendo 3DS Game Lineup Roundup.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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