According to ATD's Kara Swisher, several parties have made bids for Flixster with values between $60 million to 90 million.
Flixster, a San Francisco-based entertainment aggregator start-up founded in 2006, acquired Rotten Tomatoes last January from News Corp's IGN. In August 2010 it bought BuddyTV, a community for television fans.
Flixster bills itself a "social movie site" because it lets users share and discover movies, as well as find users with similar movie tastes.
Although Yahoo went through its third round of layoffs last December, chief executive Carl Bartz hasn't sidetracked from her message of boosting content acquisition (often drawing comparisons to AOL).
"We focus on the aggregation, curation and creation of content, and we do it really, really well," Bartz told analysts during a fourth-quarter conference call last year. "Our direction and innovations are built around our vision of personalized content for each and every user."
She kept up the rhetoric when she unveiled the Livestand digital news app (pictured) in February. The app requires plenty of Yahoo-branded content; it serves up 45,000 personalized front pages every five minutes.
Last month, Comscore reported that Yahoo's network of sites narrowly edged ahead of Google with the most U.S. unique visitors in January.
A Yahoo spokeswoman declined to comment on the report.