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Gmail 'Smart Labels' Separate E-Mail Into New Folders

 & Chloe Albanesius Executive Editor, News

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Google on Wednesday unveiled a new option for Gmail that filters messages into bulk, forum, or notification folders.

Smart Labels are a Gmail Labs project that sorts incoming e-mails into three sections: Bulk, which applies to mass mailings like newsletters and promotions; Forums for group mailing lists; and Notifications for e-mails sent directly to you.

Users can replace existing filters and labels with Smart Labels or use them together. To add, enable the "SmartLabels" option in Gmail Labs and hit save. You can further edit your settings on the Filters tab under Settings. "We hope Smart Labels help you more effortlessly get through your inbox," Google said in a blog post.

Oddly, when I enabled Smart Labels on my Gmail account, the folders included e-mails I'd deleted, even though I emptied the trash.

Google said Smart Labels are complementary to Priority Inbox, a feature within Gmail introduced in August that's intended to highlight important messages.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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