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Warner Bros. Offering Movie Rentals on Facebook, Starting with 'The Dark Knight'

 & Chloe Albanesius Executive Editor, News

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Want to do more on Facebook than tend to your virtual farm and find out what your high school lab partner had for lunch? Warner Bros. announced Tuesday that it is kicking off a test of a service that will let you rent its movies through the social-networking site.

Starting today, Facebook users who have "liked" Warner Bros.'s "The Dark Knight" can rent the movie through the film's official Facebook page. The studio is handling payment through Facebook Credits, and one, 48-hour rental will set you back 30 Facebook Credits, or $3.

The offering is currently only available in the United States, though the movie's Facebook page said the feature is not valid in all states; more movies will be made available to rent and buy in the coming months.

"Facebook has become a daily destination for hundreds of millions of people," Thomas Gewecke, president of Warner Bros. Digital Distribution, said in a statement. "Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."

Movie watching will run like most streaming services; users can watch in full screen, pause and resume when they log back into Facebook. Given that this is a social-networking site, users can post comments on the movie, interact with friends, and update their status while watching.

Last month, Warner Bros. released "The Dark Knight" and "Inception" as iOS apps. Users can download an app and stream the first five minutes of the film for free on mobile devices, and then pay $9.99 and $18.99, respectively, to unlock the rest of the movie and a variety of special features.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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