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Web Users Concerned About Privacy on Google, Facebook. Will 'Do Not Track' Help?

 & Chloe Albanesius Executive Editor, News

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Do you worry about your personal information or Internet viruses when logging onto Facebook or Google? According to a poll from Gallup and USA Today, the majority of Americans would respond yes.

Almost 70 percent of Facebook users and 52 percent of Google users are somewhat or very concerned about privacy while using both services. About 65 percent of Facebook users and 54 percent of Google users are worried about viruses.

Gallup/USA Today did not break out the difference between the "somewhat" and "very concerned" crowd or reveal how many people they polled. Presumably, (hopefully?) the average person is at least somewhat concerned about their online privacy, though you're always going to have that person who clicks on suspicious links or leaves their Facebook profile unlocked with phone number, address, and personal photos exposed to anyone with an Internet connection.

The poll results come as various browser companies and government agencies have been discussing a "do not track" option, which would allow Web users to opt out of having their activity tracked for advertising and other purposes.

In a statement, Consumer Watchdog said the Gallup/USA Today poll underscores the need for "do not track" legislation. The group pointed to a poll it conducted last summer that found that 90 percent of the 1,000 people it polled wanted legislation to protect their online privacy, while another 80 percent supported "do not track." Another 86 percent wanted a single button that would enable anonymous Web browsing.

The major browsers currently offer "private" browsing options, though agencies like the Federal Trade Commission have pushed for less complicated options. As a result, Google, Mozilla, and Microsoft have all announced varying "do not track" features for their respective browsers.

On Friday, Rep. Jackie Speier, a California Democrat, will join forces with Consumer Watchdog and a variety of other consumer groups to introduce a package of privacy bills aimed at protecting online privacy. The Do Not Track Me Online Act of 2011 "would give consumers the ability to prevent the collection and use of data on their online activities," while the Financial Information Privacy Act of 2011 would give consumers control of their own financial information, Speier said in a statement.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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