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Report: Google Prepping Groupon Competitor

 & Chloe Albanesius Executive Editor, News

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Google and Groupon

If you can't join 'em, beat 'em? More than a month after merger talks between Groupon and Google reportedly dissolved, the search giant is now prepping its own deals site, dubbed Google Offers, according to Mashable.

One of the blog's sources sent it a fact sheet about Google Offers, which appears to be quite similar to daily deals sites Groupon and LivingSocial. "Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email," according to the fact sheet.

Google Offers will likely offer daily deals - pay $25 for $50 worth of food at a nearby restaurant, for example - that are activated once enough people buy into the offer. Mashable said the service will run via Google Checkout and include social-networking options via Facebook, Twitter, Google Buzz, and e-mail.

"Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program," Google said in a statement. "This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted."

Late last year, reports emerged that Google was in talks to buy Groupon - first for about $2.5 billion, and later for more than $5 billion. By early December, however, talks between Google and Groupon reportedly crumbled.

Groupon isn't exactly hurting for cash. Last week, it completed a $950 million round of financing, which it will use for international expansion, technology upgrades, and liquidity for employees and early investors. Investors include Andreessen Horowitz, Battery Ventures, Greylock Partners, Kleiner Perkins Caufield & Byers, Mail.ru Group, Maverick Capital, Silver Lake, and Technology Crossover Ventures.

Rival LivingSocial, meanwhile, just completed one of its more successful offers; a $20 Amazon gift card for $10 deal was purchased by 1.4 million customers. That comes about a month after Amazon confirmed that it made a $175 million investment in LivingSocial.

Editor's Note: This story was updated at 10:30am Eastern with comment from Google.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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