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Rovio Developing Angry Birds Animated Series

 & Chloe Albanesius Executive Editor, News

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Rovio Mobile recently turned the characters from its popular Angry Birds game into plush toys, so it was only a matter of time before those birds and pigs came to life in an animated series.

In an interview with British TV industry site C21media.net, Rovio CEO Mikael Hed said an Angry Birds cartoon is in the works. "We have been looking at that for quite a while, and that is definitely one of my personal big focus areas right now - to work on broadcast content for 'Angry Birds,'" Hed said.

When asked on its Twitter feed if Hed's statements were accurate, Rovio tweeted that it "must be if we say so."

Hed did not have any additional details about who Rovio might partner with on the animated series or whether it would be viewable online or on TV. Rovio did not immediately respond to a request for comment.

In August, Variety reported that Rovio execs were making the round with Hollywood studios and investors in an effort to broaden the Angry Birds franchise into TV shows, movies, toys, and comic books.

The toy aspect has come to fruition; is TV next? For those who can't wait, Keshet TV has a live-action skit (below) that features an intermediary trying to broker a peace treaty between the pigs and birds.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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