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One-Stop Netflix Button Being Added to Blu-ray, Web TV Remotes

 & Chloe Albanesius Executive Editor, News

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You can get Netflix on your iPhone, game console, and Internet-connected TV, so why not the remote? Netflix on Tuesday announced that several hardware manufacturers will soon release remote controls with a Netflix-branded button for one-click access to the company's streaming catalogue.

Starting this spring, Blu-ray player remote controls from Panasonic, Samsung, Sharp, Sony, and Toshiba, as well as Best Buy's in-house Dynex brand, Haier, and Memorex will include the Netflix one-click button. Sony, Sharp, and Toshiba will also release Internet-connected TV remotes with the Netflix option. Remote controls for Boxee's D-Link and Iomega devices, as well as the Roku set-top box, will also have a Netflix button.

"For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands," Netflix chief product officer Neil Hunt said in a statement. "No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix."

Netflix made the announcement as part of this week's Consumer Electronics Show.

Netflix has said repeatedly that streaming is the future of its business. After a successful launch in Canada, Netflix recently unveiled a streaming-only option in the United States. While the company's "Watch Instantly" library is still somewhat limited and does not include many new releases, Netflix brokered a number of content licensing deals last year that promise to bulk up the company's streaming options in 2011.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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