Barnes & Noble announced Thursday that its Nook line of e-book readers is now the company's best-selling item ever.
Barnes & Noble also announced that it now sells more e-books than it does physical books on BN.com.
The book retailer has sold "millions" of Nook devices, which are available in 3G, Wi-Fi, and Color versions. The Nook Color, introduced in October, is Barnes & Noble's top-selling gift for the holiday season, the company said.
Barnes & Noble did not say exactly how many Nook devices have been sold, except to say that Nook Color sales have "continued to exceed the company's high expectations."
Barnes & Noble did reveal that 1 million Nook e-books were purchased and downloaded on Christmas Day alone. Top-selling titles included James Patterson's "Cross Fire," Stieg Larsson's "The Girl with the Dragon Tattoo," "The Confession" by John Grisham, and "Decision Points" by former U.S. President George W. Bush.
"Nook Color became the gift of choice over the holidays for people who love to read everything – books, magazines, newspapers, children's books and more – in rich, beautiful color," William Lynch, CEO of Barnes & Noble, said in a statement. "The success of Nook Color, along with our unique ability to market Nook devices to readers in our stores and through our strong channel partnerships with Best Buy, Walmart and Books-a-Million, resulted in the continued explosive growth of our digital content business and our Nook line, our most successful products ever."
The news comes several days after Amazon announced that the latest version of its e-reader, the Wi-Fi only, third-generation Kindle, is its best-selling product ever.
For more details, see PCMag's full review of the Nook Color and the slideshow below.