Apple TV Sales to Top 1M This Week, Apple Says

Apple announced Tuesday that it expects sales of its new Apple TV to top 1 million by week's end.

The company offered few additional details, except to say that iTunes users are now renting and purchasing over 400,000 TV episodes and more than 150,000 movies per day. It did not break out how many of those rentals or purchases were for Apple TV.

Apple introduced a smaller, $99 Apple TV at its September press event. It is a quarter of the size of previous versions and includes streaming movies from Netflix and 99-cent TV rentals from ABC and Fox.

Last month, Apple unveiled iOS 4.2, which added AirPlay to Apple TV and the iPad. With AirPlay, iOS devices that are on the same network as Apple TV will automatically detect each other. You can then stream photos or video from the iPad to the Apple TV or vice versa.

Among Apple's TV competitors is Google TV, which is available on Sony TVs and Blu-ray players and via a standalone Logitech set-top box. Sales figures have not yet been released for Google TV, but it was reported yesterday that Google has asked TV makers to hold off on introducing new Google TV devices until it improves its software.

For more details on Apple TV, Google TV, and other Web-based TV services, see PCMag's Set-Top Box Shoot-Out and the Apple TV slideshow below.

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Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

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Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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