Kardashian, Bullock, Woods Top Bing's Popular 2010 Searches

Reality TV personality Kim Kardashian, actress Sandra Bullock, and golfer Tiger Woods topped Microsoft's most popular overall Bing searches for 2010, the company announced Monday. The trio were also the most searched people this year, followed by Lady Gaga and Barack Obama.

Kardashian received 20 percent more searches than Bullock, Microsoft said. The only person to appear on the 2010 and 2009 list was reality personality Kate Gosselin; she was number seven for 2010 and number eight last year.

"This year rankings reflects the popularity of celebrity news," Bing said in a blog post. "Also, the tough economy is apparent with discount retailer Walmart and the topic 'free' appearing in the top 10."

Michael Jackson dropped off the list of the top 10 most popular people searches to number 11. Rounding out the top 10 were Kate Gosselin, Justin Bieber, Jesse James, Lindsay Lohan, and Jennifer Aniston. Also on the most popular overall searches were Lady Gaga, Barack Obama, "hairstyles," and Justin Bieber. The full list is below.

Most popular overall 2010 searches on Bing:
1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
6. Hairstyles
7. Kate Gosselin
8. Walmart
9. Justin Bieber
10. Free

Most popular people searched in 2010 on Bing:
1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
6. Kate Gosselin
7. Justin Bieber
8. Jesse James
9. Lindsay Lohan
10. Jennifer Aniston
11. Michael Jackson

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