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Google, Bing See Search Gains, comScore Says

 & Chloe Albanesius Executive Editor, News

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Google maintained its dominance in search last month, capturing 66.3 percent of explicit core searches and 64.3 percent of total core searches, which includes Google Instant.

Yahoo and Microsoft's Bing trailed behind, with market share in the teens, though Bing did see a slightly uptick, according to data from comScore.

This is the second month that comScore has included the impact of Google Instant – which offers suggestions as someone types – when calculating its search engine rankings.

ComScore said last month that when people type something into Google, hit "enter," and then click on a link, it counts that activity in its "explicit core search" results. Results that show up in Google Instant as someone types will be included in "total core search" results if a user pauses on that for at least three seconds, comScore said.

As a result, Google had 66.3 percent of the explicit core search market in October, up very slightly from 66.1 percent the month before. Yahoo came in second with 16.5 percent of the market, down 0.2 percent, followed by Microsoft sites with 11.5 percent, a 0.3 percent increase.

Overall, more than 16.6 billion explicit core searches were conducted in October, with Google capturing 11 billion searches, followed by Yahoo with 2.7 billion, and Microsoft with 1.9 billion. Ask.com – which recently moved its focus away from core search – had 598 million searches, followed by AOL with 346 million.

On total core search, which includes Google Instant, Google was the only company in the top five to make any gains month-over-month. Google had 64.3 percent of the market, up 1.4 percent from the previous month. Yahoo had 18.5 percent, down 0.7 percent, followed by Microsoft at 12.1 percent, down 0.4 percent.

Web users in the U.S. conducted 18.4 billion total core search queries in October; 11.8 billion on Google, followed by Yahoo with 3.4 billion, and Microsoft with 2.2 billion.

Last month, Yahoo complained that including Google Instant in search market share reports was "misleading," but the company this week introduced its own Google Instant-esque product known as Yahoo Search Assist.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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