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Apple Promises 'Exciting' iTunes Announcement Tuesday

 & Chloe Albanesius Executive Editor, News

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What's tomorrow? Oh, just a day you'll never forget, according to Apple. The company posted a not-so-subtle note on its Web site Monday that promised an "exciting announcement from iTunes" at 10am Eastern time Tuesday.

"Tomorrow is just another day," the note teased. "That you'll never forget."

The message was posted above four clocks displaying the announcement time in California, New York, London, and Tokyo.

What will Apple announce on Tuesday? Could we finally be getting cloud-based iTunes? Rumors about a cloud-based service from Apple have been making the rounds ever since Apple snapped up (and then shut down) music service Lala late last year.

An August update to Apple's iDisk program added the ability to stream music to the iPhone, iPod touch, and iPad, but Apple's annual September music event came and went without a cloud-based iTunes announcement; likely because Apple had not yet obtained the licenses required for such an undertaking. Has the company finally made those deals?

On Friday, Apple updated iTunes to 10.1 in preparation for the impending launch of iOS 4.2. The new version lets owners use AirPlay to instantly and wirelessly stream videos from iTunes to the all-new Apple TV and sync iTunes with an iPhone, iPad, or iPod touch with iOS 4.2, while also adding stability and performance improvements.

Last week, Twitter announced that users of iTunes social network Ping could tap into their Twitter followers, and Apple also added Ping to the iTunes app for iPad.

UPDATE: Cloud-based services will have to wait. Apple on Tuesday announced that the Beatles collection is finally available on iTunes.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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