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AMD's Bulldozer Core to Drive Server Roadmap

 & Michael J. Miller Former Editor in Chief

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At AMD's analyst day on Tuesday, Pat Patla, general manager of the company's server and embedded division, said he expected the company's new "Bulldozer" core to be the biggest change in x86 servers in a decade.

Patla began by talking about the current Opteron chips, which he said were the first 8- and 12-core x86 processors, and the first server processor to use less than 6 watts per server. Patla also said AMD has enabled the first 4-processor system that sells for under $5,000; and the first 2P processor available at an entry price of $99.

Patla showed a list of platforms shipping from Acer, HP, Dell, and IBM, acknowledging it took the company longer than it wanted to get the platforms shipped. When Bulldozer comes out, he said, all these systems will be compatible, as they can be upgraded with just a BIOS upgrade. He said he knew most customers don't upgrade, but said they like the flexibility.

He showed a roadmap strategy showing this year's chips and next:
AMD server strategy 2011.png

Patla said the market was quickly demanding more cores per server, based on things like virtualization, database, and business applications; and showed competitive benchmarks. (As usual, everyone has different benchmarks.) And he pointed out systems based on AMD CPUs were notably less expensive than those based on Intel CPUs. He cited cloud computing, value 4P systems, and smaller, less expensive servers aimed at small business as market opportunities.

On Bulldozer, he emphasized how this was a whole new design, and again pushed the "two strong threads" vs. a hyperthreaded, single-core chip. And while it has a floating point unit shared among each two integer cores, he said AMD's floating point was twice as fast as its competitors. He said he expected Bulldozer-based systems to offer 50 percent more throughput in the same power and envelope as today's 12-core Opteron processor. Behind this, he cited a redesigned memory controller that allows a 30percent increase in memory performance as well as a flexible 256-bit FPU.

He said the product "taped out" in the second quarter of 2010, with sampling next quarter and production expected to begin in the second quarter of 2011 with widespread availability in the third quarter.

Earlier in the day, AMD showed an updated server roadmap, showing a move to 10 and 20-core versions in 2012.
AMD server roadmap 2011.png

Going forward, Patla said AMD was closely watching the market for "Fusion for Servers," offering a unified CPU/GPU compute environment based on PCI Express based discrete graphics cards. He said AMD offered such products today, and said a single-die CPU/GPU product in the server space would have to offer better performance and other advantages.

For the embedded market, where AMD has used the Geode brand name, he pushed an embedded version of the Brazos platform, and pointed to products already out such as a "micro server." Going forward, the company is pushing a new line of Fusion processors called the G-series (based on Brazos) and the R-series (to be based on Llano).

Originally posted to Michael Miller's blog, Forward Thinking.

About Our Expert

Michael J. Miller

Michael J. Miller

Former Editor in Chief

Michael J. Miller is chief information officer at Ziff Brothers Investments, a private investment firm. From 1991 to 2005, Miller was editor-in-chief of PC Magazine,responsible for the editorial direction, quality, and presentation of the world's largest computer publication. No investment advice is offered in this column. All duties are disclaimed. Miller works separately for a private investment firm which may at any time invest in companies whose products are discussed, and no disclosure of securities transactions will be made.

Until late 2006, Miller was the Chief Content Officer for Ziff Davis Media, responsible for overseeing the editorial positions of Ziff Davis's magazines, websites, and events. As Editorial Director for Ziff Davis Publishing since 1997, Miller took an active role in helping to identify new editorial needs in the marketplace and in shaping the editorial positioning of every Ziff Davis title. Under Miller's supervision, PC Magazine grew to have the largest readership of any technology publication in the world. PC Magazine evolved from its successful PCMagNet service on CompuServe to become one of the earliest and most successful web sites.

As an accomplished journalist, well versed in product testing and evaluating and writing about software issues, and as an experienced public speaker, Miller has become a leading commentator on the computer industry. He has participated as a speaker and panelist in industry conferences, has appeared on numerous business television and radio programs discussing technology issues, and is frequently quoted in major newspapers. His areas of special expertise include the Internet and its applications, desktop productivity tools, and the use of PCs in business applications. Prior to joining PC Magazine, Miller was editor-in-chief of InfoWorld, which he joined as executive editor in 1985. At InfoWorld, he was responsible for development of the magazine's comparative reviews and oversaw the establishment of the InfoWorld Test Center. Previously, he was the west coast bureau chief for Popular Computing, and senior editor for Building Design & Construction. Miller earned a BS in computer science from Rensselaer Polytechnic Institute in Troy, New York and an MS in journalism from the Medill School of Journalism at Northwestern University in Evanston, Illinois. He has received several awards for his writing and editing, including being named to Medill's Alumni Hall of Achievement

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