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Digg E-Mail Asks Inactive Users to 'Resurrect' Themselves

 & Chloe Albanesius Executive Editor, News

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Did the new Digg prompt you to jump ship?

The site wants you back. Digg has been sending e-mails to users who have not been as active lately asking that they come back and take the updated site for a spin.

"Come alive on Digg," the e-mail reads. "A lot has changed since you were last on Digg."

The message sits above a drawing of a cemetery and a pair of ghoulish hands reaching from a wooden coffin. A green button, which takes users to Digg's news page, urges the recipient to "Resurrect Yourself."

Digg introduced a revamped site in late August intended to curb the overwhelming authority of the dominant power users. However, it was immediately hit with bugs and delays, not to mention the displeasure from long-time users. A month later, stats showed a decline in Digg traffic by 26 percent in the U.S. and 34 percent in the U.K.

At last month's TechCrunch Disrupt conference in San Francisco, Digg founder Kevin Rose issued a mea culpa. "A mistake I made is that we had a passionate, dedicated community, and you can't just retire features, and say to them, this is your new news page," Rose said. "You can do that, and then you have front page stories and stories that say Digg sucks."

For more details, see PCMag's full review of the new Digg.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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