PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

One Android User's iPhone App Envy

 & Sascha Segan Former Lead Analyst, Mobile

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Most of the year, I'm an Android user. My personal phone is an Android device, as are most of the gadgets around here. But for about two months each year, I'm an iPhone and iPad tester, and that's when I get horribly envious. You see, it's the apps. Especially the games.

After four years of intense competition, the quality and availability of leading third-party iPhone apps still beats Android, even though Android phones have much greater market share. We've seen it in study after study: more people own Android phones, but developers prefer iOS. Apple's phones are easier to develop for, with less fragmentation, less piracy, and a higher rate of developers getting paid for their efforts.

Apple's curated approach to the App Store may be annoying for many, but it makes browsing and searching a lot easier than Google's perpetually undermonitored Play store. And there's just more there. Recently I've been looking for games: Disney Fairies Fly (for my daughter) and SpellTower (for myself), for instance. Nope. Gameloft has 161 iPhone apps versus 48 Android apps. EA publishes 106 iPhone apps and 27 Android apps. Glu, 70 iPhone apps and 40 Android apps. Kemco, which makes the Android JRPGs I love, treats the two platforms pretty much the same, but Square Enix has far more games for iPhone than for Android.

Even when apps come to Android, it's often months or years after they debut on iPhone. Temple Run and Instagram are two big-name examples of that phenomenon. Nvidia has done marvelous work nurturing game developers for Tegra devices, but it's a relative drop in the bucket compared to the tide of iPhone app supremacy.

iPhone apps tend to look better, too. Take CNN's app as an example. On Android, it's perfectly functional. But the iPhone app has slightly larger images, a prettier background, and time stamps on the stories. Looking at something like the Facebook app, which has the same functionality on both platforms, explains a bit of the difference. The iPhone's fonts are tighter, more precise and better kerned. White-on-gray number badges are a little bolder, and there's a better balance between icon and text size. See the slideshow for more.

This, to my mind, is Apple's greatest achievement. Not anything about the iPhone's hardware; right now, it's basically just keeping up with the Kims. Apple's killer app, so to speak, is its delightful, unmatched SDK. Apple gives developers the tools to make beautiful apps easily, and then to make money off of them.

A lot of Apple's advantage has to do with Android's proliferation of devices, screen sizes, and versions. iPhone developers just have fewer targets to write for, so they can focus on fit and finish rather than on generating and testing 50 different versions of code and images for different screens and processors. I'm not sure how Android can pull ahead given that handicap.

Six months ago, I wrote "The iPad Wins Because Android Tablet Apps Suck." That isn't true about Android phone apps. Android phone apps are fine. They're perfectly adequate. There are plenty of good ones. I couldn't live without Plume, NewsRob, or Pulse, and I love my Kemco RPGs. If Android was the only platform, people would feel satisfied. But iPhone apps just tend to be better.

Could Windows Phone Stand Out?

Microsoft's Windows Phone 8 has a relatively unified hardware platform, a strong design language, and a curated app store. It's trying to strike a balance between the Apple and Android approaches: less control than Apple (with phones of different shapes and sizes made by different companies) but more than Android (with a limited set of hardware platforms and strong opinions on design.)

Microsoft's platform is trapped in a chicken-and-egg conundrum for developers, though. With so few Windows Phones sold, many devs don't want to jump on the bandwagon. (Yes, it has 100,000 apps, but it's far behind the other two major platforms; Google Play hit 675,000 this week.) Users won't necessarily buy the phones until their favorite apps are available, though.

This is yet another reason why I'm intensely interested in trying Windows Phone 8. Will WP8 apps have an elegant, unified look? Will the SDK make it easy for developers to create beautiful apps, and to make money from them? And will Microsoft and carriers manage to get enough phones into consumers' hands to create a virtuous cycle?

I'd like to see. I certainly hope so. Until then, I'll play with PCMag's iPhone, take my Android phone home, and live in envy.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

Read full bio