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Windows Phone Approaches Double-Digit Share ... in Europe

 & Chloe Albanesius Executive Editor, News

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As BlackBerry continues its slow, painful decline, it appears that Microsoft's Windows Phone operating system is continuing to pick up steam.

According to new data from Kantar WorldPanel ComTech, Windows Phone is approaching double-digit market share in Europe, landing at 9.2 percent across Great Britain, Germany, France, Italy, and Spain for the three months ending in August. In Germany, it is within one percentage point of iOS, and has already hit double digits in Great Britain and France.

That pales in comparison to Android, which has 70.1 percent market share across Europe, "but its dominant position is increasingly threatened as growth trails behind both Windows and iOS," Kantar said in a statement.

"After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find," Dominic Sunnebo, strategic insight director at Kantar, said in a statement. "Android's growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia, and LG begins to broaden the competitive landscape."

Sunnebo pointed to the low-end Nokia Lumia 520 and 620 as helping Windows Phone growth in the region. "These models are hitting the sweet spot with 16 to 24 year olds and 35 to 49 year olds, two key groups that look for a balance of price and functionality in their smartphone," Kantar said.

The report comes after Microsoft announced that it will acquire Nokia's devices and services business for 3.79 billion Euros, or about $5 billion.

In the U.S., Kantar said earlier this month that Android had 51.1 percent of the smartphone market while iOS had 43.4 percent, Windows Phone had 3.5 percent, and BlackBerry had only 0.7 percent.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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