PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Google to Run Exclusively on Renewable Energy by 2017

It is ramping up investments in wind and solar power for its data centers.

 & Tom Brant Managing Editor

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

In a bid to reduce its carbon footprint and address climate change, Google announced Tuesday that it plans to buy enough solar and wind electricity by 2017 to power the entire company with renewable energy.

Doing so would be a significant achievement for a tech company the size of Google, whose massive data centers power much of the Internet. Google claims that it is already the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts of wind and solar energy.

Those energy sources are "good for the economy, good for business and good for our shareholders," Google's senior vice president of technical infrastructure, Joe Kava, told the New York Times, in part because their costs have rapidly decreased in recent years. Solar energy is 80 percent cheaper now than it was six years ago, Google said.

Like other companies that have pledged to use only renewable energy, Google will still consume power from the grid. Since electricity generated from solar and wind flows into the grid, Google simply has to invest in enough turbines and solar panels to cover its total energy consumption to make good on its goal. And as the Times points out, it is nearly impossible to compare how much renewable energy Google will use to other industries, since energy consumption data is hard to come by.

Still, the voracious energy consumption of Google's data centers makes any attempt to reduce the company's reliance on fossil fuels noteworthy. It is also increasing the data centers' efficiency, and now claims that they are 50 percent more efficient than the industry average.

Facebook is also increasing the efficiency of its data centers. The first one it built, in Prineville, Ore., now boasts a power efficiency ratio of 1.07. That means the cooling equipment, lights, and heaters—anything that's not a computing device—consume just 7 percent of the facility's total energy usage.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

Read full bio