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Expanding 'Netflix Tax' Draws Consumer Ire

Dozens of cities across California hope to tax streaming video services.

 & Tom Brant Managing Editor

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Canceling a cable subscription and replacing it with online streaming saves you a lot of money, but it costs your town money in lost tax revenue, too, prompting some local governments to propose a so-called Netflix tax.

One of the most recent cities to adopt the charge is Pasadena, Calif., whose 9.4-percent tax on streaming services is set to take effect Jan. 1. That move has drawn the ire of consumers and tech companies, according to the New York Times, even as it is set to expand to dozens more cities and towns across California, whose governments are seeking to take advantage of a tax code that allows them to apply utility taxes to any video delivery platform.

Glendale, Santa Barbara, Stockton, and Sacramento are among the more than 40 California cities who are currently seeking guidance from municipal consultants as to how they might implement a Netflix tax. Meanwhile, opponents argue that streaming services aren't taxable.

"Websites and apps are not utilities and it defies logic to tax them like electricity, water or gas," Noah Theran, a spokesman for the Internet Association, told the Times.

Similar taxes have been challenged but ultimately implemented successfully elsewhere around the US and the world.

In Chicago, an advocacy group sued the city last year after it announced that a 9 percent amusement tax would include paid subscriptions for streamed digital music, rental movies, TV shows, and games. The tax took effect in July 2015.

The Australian federal government has been mulling over a decision to apply the national goods and services tax to Netflix since May 2015. The plan would be to charge a ten per cent GST levy on digital services sold in Australia by companies based overseas, including music, videos, and computer games.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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