PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Walmart Buys Jet.com For $3 Billion

Walmart stands to gain "fresh ideas and expertise, as well as an attractive brand with proven appeal."

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

In an effort to improve its website and woo millennials, Walmart today announced it is acquiring Hoboken, NJ-based e-commerce company Jet.com for $3 billion in cash.

The world's largest retailer will also pay $300 million of its shares over time as part of the transaction, which has been approved by both companies' boards and is expected to close before the end of 2016.

Walmart said the acquisition will "infuse" the big box retailer "with fresh ideas and expertise, as well as an attractive brand with proven appeal, especially with millennials."

Jet.com does indeed have an impressive track record, reaching $1 billion in sales its first year and growing its customer base of "urban and millennial" shoppers by more than 400,000 people monthly.

The online retailer offers some 12 million products and processes an average of 25,000 orders every day. Its technology rewards customers in real-time with discounts on items that are bought and shipped together, "thereby reducing the supply-chain and logistics costs often buried in the price of goods," Walmart said.

Current Jet customers don't need to worry about the brand going away. After the acquisition closes, each organization will continue to maintain their distinct brands.

Walmart and Jet will leverage each other's technology to "develop new offerings to help customers save time and money," the companies said.

In a statement, Walmart President and CEO Doug McMillon elaborated on that plan.

"We're looking for ways to lower prices, broaden our assortment and offer the simplest, easiest shopping experience because that's what our customers want," McMillon said. "We believe the acquisition of Jet accelerates our progress across these priorities.

"Walmart.com will grow faster, the seamless shopping experience we're pursuing will happen quicker, and we'll enable the Jet brand to be even more successful in a shorter period of time… It's another jolt of entrepreneurial spirit being injected into Walmart," he added.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

Read full bio