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Second Annual Amazon Prime Day Set for July 12

The online retail giant says this will be "the biggest Amazon event ever" with more than 100,000 deals.

Angela Moscaritolo
 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Mark your calendars and sound the alarms, bargain hunters: Amazon just announced that it will hold its second annual Prime Day on Tuesday, July 12.

The online retail giant says this will be "the biggest Amazon event ever" with more than 100,000 deals, exclusively for Prime members. The event starts at midnight PT, with new deals added as often as every five minutes in the US.

To participate, you'll need to be a Prime member or sign up for Amazon's service before July 12.

What type of deals can you expect to find? Amazon hasn't revealed any specifics, but says it'll discount items across "nearly all departments and categories." If you're in the market for a new TV, you might want to forego the inevitable Fourth of July sales you'll see in stores this weekend, because Amazon has promised to have nearly two times as many sets in stock compared to Black Friday and Cyber Monday combined in the US. Prime members in the US can also look forward to deal on toys throughout the day.

Prime Day deals will be available in the US, UK, Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria.

Leading up to Prime Day, Amazon plans to offer "countdown deals" every day from July 5 through July 11, including a 32-inch TV bundle with a Fire TV Stick for $119.99.

If you plan to shop this Prime Day, check out this site Amazon put together with advice and tips for snagging deals.

Last year, Amazon kicked off Prime Day with discounts on its Kindle lineup, Echo speaker, various electronics, and other random non-tech items. But the company's stock of sale items quickly sold out and wait lists filled up immediately, leaving people with few options. Users, of course, took to Twitter to vent about lackluster options and crack jokes about the event.

Still, Amazon says its inaugural Prime Day was the company's biggest international sales day up to that point.

"Following last year's record sales, we have dramatically increased the inventory behind many deals," Amazon Prime Vice President Greg Greeley said in a statement. "Even with this massive selection we know many of the Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals."

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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