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'Brexit' Google Searches Explode After Historic Vote

In the UK, many people searched for how to move to Ireland or Gibraltar.

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Politics frequently tops the list of trending topics as measured by Google, and today was no exception. Following Britain's vote to leave the European Union, the top two stories searched for on Google in the US were about the membership referendum.

Search terms related to the EU, the UK, and the economy were surging yesterday even before the final votes had been tallied. Gibraltar was the first area of the UK to declare its results, and following the victory of the "remain" campaign there, Londoners' searches for "Move to Gibraltar" spiked 680 percent. London also voted overwhelmingly to stay in the EU.

Ireland was also a popular potential escape plan for those disheartened by the vote, with a 100 percent spike in UK searches for "getting an Irish passport." After Prime Minister David Cameron announced he would resign today, "Who will replace David Cameron?" also spiked.

In the US, Google search interest in the referendum was highest in the Northeast and along the West Coast. In the San Francisco Bay Area, referendum searches were at an all-time high today, mirroring similar trends in New York City and Washington, D.C. Most of the South and the Midwest, meanwhile, saw little movement in Brexit search terms. (Google has been tracking referendum searches since February and normalizes them on a 0-100 scale).

Worldwide, Google searchers were worried about the economic impacts of the decision. Search interest in "pound sterling," the UK's currency, reached its highest level globally since 2004, according to Google trends. There was also a 500 percent spike in searches for "buy gold."

On Twitter, meanwhile, people expressed their elation and apprehension about the decision to leave. US presidential candidate Donald Trump was in Scotland during the vote, and tweeted, "They took their country back, just like we will take America back. No games!" Scotland, though, was one of the areas of the UK where the "stay" vote had a significant majority.

It remains to be seen how the vote will affect the tech industry. In a statement, UK-based ARM said "Brexit will not have a significant impact on our business as almost all of our earnings come from outside the EU zone, but we will watch the negotiations closely, particularly on the subject of visas, as we employ approximately 200 non-UK EU citizens at our Cambridge headquarters. We may lose some EU research grants but these have represented less than one percent of our R&D spend in the last three years and we hope to see this picked up by the UK Government."

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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