The FCC today proposed an update to the way that ISPs can handle your data.

Under a proposal floated to commissioners this week, providers like Comcast or Verizon would have to give customers more say in how their personal information is shared with ISP partners and other third parties.

The plan, from Chairman Tom Wheeler, would allow ISPs to "use customer information for other purposes that are consistent with customer expectations; for example to market higher speed connections and to bill for their services."

ISPs could also share customer data with affiliates so they can market communications-related services, though customers would be allowed to opt out. "All other uses and sharing of your personal data would require your affirmative 'opt-in' consent," the chairman said.

Simply by logging online, you have no choice but share personal info w/ your ISP. You have the right 2 know what they do w/ it. #ItsYourData — Tom Wheeler (@TomWheelerFCC) March 10, 2016

Consumer group Free Press applauded the move, arguing that websites and apps have "millions of options" when it comes to privacy settings, but "we have little to no choice when it comes to our Internet service providers."

The cable industry, however, was not amused.

"We are disappointed by Chairman Wheeler's apparent decision to propose prescriptive rules on ISPs that are at odds with the requirements imposed on other large online entities," the National Cable and Telecommunications Association (NCTA) said in a statement. "As the full Commission considers further action, we hope that it will engage in a more sober assessment — one guided by facts and not demonstrably false claims and fears — to promote an approach that will ensure greater consistency in consumer privacy protection and fair competition among all Internet participants."

It appears the proposal might be split down party lines. Republican Commissioner Mike O'Rielly called the plan "troubling" and said the agency is just "doubling down on its misguided and broken net neutrality decision."

O'Rielly and his fellow commissioners will consider the chairman's proposal at the FCC's March 31 meeting, where it will also vote on a proposal to extend phone subsidies for low-income Americans to cover broadband.