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Creepy Facebook Tech Can ID You Even Without Seeing Your Face

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Forget "facial" recognition. Facebook is getting so good at identifying you in photos that it doesn't even need to see your mug.

According to New Scientist, the social network has developed an "experimental" algorithm that can identify you in photos without seeing your face. Instead, it uses other characteristics—like your hair, clothing, body shape, and how you carry yourself—to figure out it's you.

Facebook's head of artificial intelligence, Yann LeCun, told the news outlet that the new algorithm mimics how a human would recognize another person.

"There are a lot of cues we use," LeCun said. "People have characteristic aspects, even if you look at them from the back. For example, you can recognize Mark Zuckerberg very easily, because he always wears a gray T-shirt."

To test the new algorithm, the Facebook team pulled nearly 40,000 public photos from Flickr offering a variety of face shots and snaps where people were looking away. The team then ran these photos through its "sophisticated neural network" and the algorithm was able to identify people with 83 percent accuracy, according to the report.

New Scientist notes that Facebook may in the future integrate this new technology into its photo-sharing app Moments, which has drawn criticism from privacy advocates over its use of facial-recognition technology. The app, launched last week in the U.S., groups images on your phone based on when they were taken and, using facial-recognition software, which friends are in them.

That facial-recognition bit has European regulators up in arms, and until Facebook develops a way for users to opt-in to facial recognition, Moments won't be launching in the EU.

But while this new technology goes a step further than facial recognition, Facebook's LeCun said it could actually be good for privacy. It might, for example, alert someone if their photo shows up online, even if they are in the background or facing away from the camera, she told New Scientist.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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