We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use.

How to Be YouTube Famous

 & Chandra Steele Senior Features Writer

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Being YouTube famous can be just as rewarding as being Hollywood famous. We're not talking infamous, like the unwitting star of "David After Dentist" (who's a few years away from "David After Therapy"). This is about becoming a star on YouTube and maybe even earning some cash from your video exploits.

While the battle for TV viewers plays out between traditional television and streaming services, YouTube has been setting itself and its creators up for success with creator spaces in New York, Los Angeles, Tokyo, London, and São Paolo. Three of its stars – Bethany Mota, GloZell Green, and Hank Green – even got a sit-down with President Obama last month. And last week, talent agency William Morris Endeavor signed seven YouTube stars: HolaSoyGerman, Lohanthony, Bart Baker, CaptainSparklez, Veritasium, MakeUpByCamila, and Laci Green.

What You Really Want to Do Is Direct
So how do you achieve such Internet glory? Well, first you need to put the work in and produce a video. Equipment-wise, PCMag senior digital camera analyst Jim Fisher recommends the Panasonic GH3, but said that any decent mirrorless camera with a microphone input would be good.

PCMag senior video producer Weston Almond doesn't disagree but adds, "At the end of the day, an iPhone is a great camera, too." Don't shoot vertically, though, he begs. If you are going to record from your phone, Almond recommends downloading Filmic Pro to get far more control and features.

Fisher and Almond recommend getting a tripod, like the Manfrotto 190. Lighting needs vary depending on your setting and you can buy a lighting kit, but the most important thing to do is to get light on your eyes, Almond says. He also recommends you choose a background that's interesting but not cluttered. Framing a shot requires a good eye, so pay attention to what works when you watch TV or other videos.

While looks are all well and good, your audience should also be able to hear what you say. Get a lavalier or lapel mic, and if you're worried about wires, go for a Bluetooth model. Project your voice and in general be yourself times a thousand. If you think you're being ridiculous, be even more ridiculous. "The camera really does suck energy," Almond says.

Channel Surfer
Once your first video is done, you'll want to set up a YouTube channel with either your own name or a more audience-friendly moniker. Then, create a logo and take a photo that is in keeping with the message you want to send to viewers.

Your YouTube channel can be divided into Playlists, which let you organize your content and can send an audience to exactly what it wants to see. This is also a good time to mention that when you upload a video, the description and tags make all the difference in whether or not your video can be found. YouTube has some great advice on this metadata.

When you're just starting out and have only a few (or maybe even just one) videos to your name, then your About page is especially important. Write up something about what an audience can expect in a tone that's similar to the one in your videos. Be sure to include

Be More Entertaining Than Video Games

The YouTube channel with the most subscribers is backed by a Bro Army of nearly 35 million. They tune in to watch PewDiePie play games and make jokes. He's also up for the Best YouTube Star of the Year Shorty award and, oh yeah, earns a few million dollars a year.

Be Everybody's Friend

Jenna Marbles isn't a comedian or a makeup artist or a lifestyle expert. But she's played all of those things on YouTube. Marbles now makes her living by being everyone's goofy friend rather than cleaning up at a tanning salon or go-go dancing.

Put Animals or Kids in the Picture

W.C. Fields said never to work animals or children. Who is W.C. Fields? No one knows, which is why you shouldn’t listen to him. Instead, listen to TheFineBros, who have turned their YouTube channel with over 11 million subscribers into feature films, a show on Nickelodeon, and awards (including a Daytime Emmy!). How did they do it? By filming kids reacting to things.

What The
No, really.

Be Funny

HolaSoyGerman keeps them laughing. And by "them" we mean nearly 22 million subscribers. This Chilean comedian's videos are universally funny, but by signing with WME he's hoping to attract an even bigger following with an English-speaking audience.

Make Others Look Good

The one thing that's universally appealing to people is themselves. So use your talents to make other people look or feel better. Michelle Phan has parlayed her makeup tutorials into a L'Oreal line, an e-commerce startup, and a music label.

About Our Expert

Chandra Steele

Chandra Steele

Senior Features Writer

My Experience

My title is Senior Features Writer, which is a license to write about absolutely anything if I can connect it to technology (I can). I’ve been at PCMag since 2011 and have covered the surveillance state, vaccination cards, ghost guns, voting, ISIS, art, fashion, film, design, gender bias, and more. You might have seen me on TV talking about these topics or heard me on your commute home on the radio or a podcast. Or maybe you’ve just seen my Bernie meme

I strive to explain topics that you might come across in the news but not fully understand, such as NFTs and meme stocks. I’ve had the pleasure of talking tech with Jeff Goldblum, Ang Lee, and other celebrities who have brought a different perspective to it. I put great care into writing gift guides and am always touched by the notes I get from people who’ve used them to choose presents that have been well-received. Though I love that I get to write about the tech industry every day, it’s touched by gender, racial, and socioeconomic inequality and I try to bring these topics to light. 

Outside of PCMag, I write fiction, poetry, humor, and essays on culture.

My Areas of Expertise

  • Making incomprehensible tech news easy to understand
  • Expanding the boundaries of topics covered in the industry
  • Figuring out tips and tricks in apps and on devices and letting you know about them
  • Putting together gift guides for everyone in your life 

The Technology I Use

All that gadgets is gold for me: my iPhone 11 Pro, my fifth-generation iPad that I use only for streaming videos and music, my iPad mini 4 that I like to take with me whenever I carry a bag that can fit it, and my MacBook Pro. Why are they all different shades of gold, though? What’s going on, Apple? 

None of them quite live up to my two past loves: my LG Lotus LX600 phone and my Sony Walkman NW-E005 MP3 player. 

I've never given up wired earbuds so I was ahead of all those trend pieces. I use a Mangotek Lightning-to-3.5mm headphone jack adapter to connect them to my phone. 

I have had so many ebook readers, but I prefer paper to them all. Still, my Kindle Paperwhite is perfect for traveling or when I’m too impatient to wait for a book to be released in paperback.

Read full bio