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Pre-Search to Lead to Pre-Crime Algorithms

 & John C. Dvorak Columnist, PCMag.com

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So the darling blonde of all tech geeks, Marissa Meyer, head of consumer products for Google and proclaimed genius has apparently discussed the idea of "search without search." The concept is: If you've been engaged in a certain activity for an extended period of time and then suddenly you want to find something, Google would hopefully be able to guess what it is before you even realize what it is you'll be looking for.

Is this idea creepy or what? Apparently, Meyer brought up this notion at the Le Web conference in Paris, where anyone who is anyone is probably drinking wine and chatting about all things Internet over a baguette and a gob of brie. Heaven knows that none of this can be done in Palo Alto, you have to go to Paris.

So Meyer is there, of course, waxing over all the great Google ideas which may or may not see the light of day.

Let's hope this one is doomed. First of all, no such algorithm can ever work because computers can't read minds. But if the computer could do this, what would be the point of it? And what good would come of it?

For example, let's say that I want to find the yearly income statement from General Electric. With the current search, I would type "General Electric yearly income statement" in the search box. It would take me 2.5 seconds to type it and 0.5 seconds to get the result. With the search without search idea, I would spend at least that much time looking at the predicted search to see if Google found what I was about to be looking for. This is so I can be amazed by the technology I suppose. Okay, it's a time-waster for starters. But it would be the annoying stupidity of the system that would bother me the most. I have already turned off the creepy pre-search flashing of results on Google. As you type in the search box, it begins to find stuff word by word and flashes the results on the screen. It's as distracting as anything imaginable.

And then there is the word completion algorithm, which I've never liked on word processors, so why would I like it on Google?

As far as I'm concerned, it's both useless on a search engine and distracting.

For Example, here is what happened when I did a search while logged into Google. I wanted to look up something about oral hygiene and began to type "oral hygiene" in the search engine box. When I got to "ora..." I immediately got suggestions. The first one on the list was "dvorak.org IP." What? From ora? There were weirder answers listed though. So I continued with "oral..." Expecting something funny such as "oral sex," I instead got "Oral Roberts University" and other dumb answers, none of which were oral hygiene. Next, I added the "h" and at the top of the list was "oral herpes" followed by "oral history." The term "oral hygiene" was near the bottom.

This is just dumb and actually defines an unneeded feature. If you look up "unneeded" in Webster's Dictionary, there should be a picture of this Google feature.

I've complained in past columns about Google going down the road towards creeping featurism before. And the Google search features are bad enough. Now, we have this search without search idea.

Google should stop trying to psych us out, because someday, if this ever works in the least, it will be used to determine thought crimes and pre-crimes. I mean that's exactly where these algorithms lead, especially when combined with incessant snooping and tracking.

This won't be good for society and won't help with search either. What may concern me most is that nobody at Google or any of these companies seem to have one iota of awareness of the potential negative societal ramifications.


You can Follow John C. Dvorak on Twitter @therealdvorak.

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About Our Expert

John C. Dvorak

John C. Dvorak

Columnist, PCMag.com

John C. Dvorak is a columnist for PCMag.com and the co-host of the twice weekly podcast, the No Agenda Show. His work is licensed around the world. Previously a columnist for Forbes, PC/Computing, Computer Shopper, MacUser, Barrons, the DEC Professional as well as other newspapers and magazines. Former editor and consulting editor for InfoWorld, he also appeared in the New York Times, LA Times, Philadelphia Enquirer, SF Examiner, and the Vancouver Sun. He was on the start-up team for C/Net as well as ZDTV. At ZDTV (and TechTV) he hosted Silicon Spin for four years doing 1000 live and live-to-tape TV shows. His Internet show Cranky Geeks was considered a classic. John was on public radio for 8 years and has written over 5000 articles and columns as well as authoring or co-authoring 14 books. He's the 2004 Award winner of the American Business Editors Association's national gold award for best online column of 2003. That was followed up by an unprecedented second national gold award from the ABEA in 2005, again for the best online column (for 2004). He also won the Silver National Award for best magazine column in 2006 as well as other awards. Follow him on Twitter @therealdvorak.

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