Pros & Cons
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- As elegant as it is intuitive.
- Centralizes once disparate media and information.
- Doesn't require Google Account, but with one, you can create and share custom collections.
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- No global search.
- Desktop-only experience.
- More content would be welcome.
Google Art Project Specs
| Free: | Yes |
| Type: | Personal |
While I would love to go the National Gallery in Berlin, it's about 4,000 miles out of my way. Thanks to Art Project, Powered by Google (free), this afternoon I strolled the Grand Hallway without leaving my keyboard. Tonight, I'll visit the Hall of Mirrors of Versailles. Perhaps tomorrow I'll tour the Victorian Spectacle of the Tate. Google Art Project brings
This isn't to suggest that Art Project is a substitute for the gallery. Despite stunning imagery and valuable information, Google has limitations—both technical and in terms of content. Because the selection is left up to the participating museums, vast swathes of museums are uncharted or inaccessible, with some works blurred due to copyright considerations. And because Art Project is built on Flash, the site isn't compatible with the
Yet even if Art Project contained every work from every museum, performed gracefully on every platform, it still wouldn't supplant the museum. And it needn't: Instead, I see Art Project as just that, a project—and a grand one—that seeks to make more accessible the treasures we might never otherwise experience. Alongside mobile ventures such as
Begin
It's impossible to get lost in Art Project. From the home page you have no choice but to scroll through a list of participating museums. For each museum there are two modes of exploration: "View Artwork" exposes a museum's e-art, whereas "Explore the Museum" lets you navigate the museum as you would a Google Map via Street View, which I'll hereafter term Museum View, for the sake of simplicity. For the technically challenged, "Learn More" opens a page with a couple of short (2-minute) introductory videos.
I love the vitality of the homepage. Clicking a museum's name refreshes the site's vivid background imagery. For Prague's Museum Kampa, a stitching of Kupka's "The Cathedral" swallows the backdrop; clicking MoMA conjures van Gogh's "The Starry Night," telescoped to the extent that you can almost touch the globs of paint. These backgrounds serve a dual function: They parade Art Project's high-resolution imagery while providing users with a visual association with each museum.
I do, however, wish that I could search from the main screen. As much as I enjoy browsing by artwork and museums, a global search through which I could search for an artist, work, or movement would make Google Art Project a more useful research tool.
Tour
There are two main modes of exploration: one places emphasis on the art; the other prioritizes place; both leverage the same tools. Two drop-down menus—one with a list of museums, another a list of works inside a given museum—are pinned to the top of the screen. With search built into both drop-downs, Google Art Project is prepared to scale to the demands of new museums and more exhaustive collections of artwork.
I began by virtually navigating New York's Frick Collection. As with Street View, Museum View allowed me look, zoom, and jump from corridor to corridor. Inside the West Gallery, I moved from one painting to the next, much as I would inside the museum. I was a bit disappointed with the quality of imagery; it would be nice if, where high-res art is available—for example, Rembrandt's "Self-Portrait"—users could launch high-res art by double-clicking a frame.
What is achieved in "Explore Museum," however, is a sense of place within a museum. Clicking the "Information" button opens a sidebar that includes a linked floor plan—particularly useful in larger museums like the MET—historical information about the museum, and a Google Map showing the museum's location and address. I hope future updates to Art Project add hours and admission information.
Just as Street View is no replacement for walking a block, Museum View is no replacement for visiting a museum. That didn't stop me from enjoying my e-tour. Not every museum is well mapped—for example, most of London's National Gallery floor plan remains uncharted—but I was impressed with the extent to which I could electronically scour smaller museums such as The Frick. I could see how, Museum View could become a valuable planning tool for visitors, especially for larger collections.
From the Museum View mode you can view a list of "More Works in this Museum," sortable by artist or artwork. Clicking any of the available pieces transports you to the art-centric mode of exploration.
Zoom
Appropriately, it's with artworks that Art Project excels. As much as I enjoy touring museums, Google's centralization of high-resolution artwork and high-quality contextual information is where it excels. All of Art Project's artworks (and more) from the Frick is available on that museum's Web site, but, to access it, you need to find it. The same is true with the MET and the Tate Britain as well. Because each museum has its own idiosyncratic organizational scheme, you can spend hours hunting for content across sites. Art Project challenges the paradigm by doing what Google does best, organizing information.
Alongside each artwork I read viewing notes, artwork history, and artist information. There's even remarkably specific information like canvas dimensions. Under "Media," I accessed YouTube Video clips—loadable inside the sidebar—and listened to audio commentary—also without interrupting the browsing experience. Google Maps returns with an eye for artists: After I learned that Goya was born in Fuendetodos, Spain and died in Bordeaux France, I located Fuendetodos on a map (it's near Barcelona). And with links to other works by an artist or within the museum, you can leap from one piece to another.
My favorite part about the art is, of course, the art. The images included in Art Project are generally gorgeous. Even the Tate Britain, which, in my experience, had the lowest-resolution imagery, allowed me to get far closer than when I visited the museum. In the case of MoMA and MET, I could zoom to the point where I saw the cracks in the impasto.
Certainly, it's no replacement for the real thing. As part of my testing, I visited The Frick in real life. Seeing Goya's "The Forge" in-person and on-screen is a completely different experience. An LCD can't capture the scale and surroundings that contribute to the arresting power of "The Forge" inside its home. However, consistency in interface and quality of scans could make Art Project an invaluable research tool. Imagine you're an art history student in Florida writing on Cézanne: with Art Project, you can travel to New York as easily as London, without even cracking another tab in your browser.
Share
But what is art with an audience? Art Project provides users with many ways to share discoveries. At any point in your navigation, there's an option to "Share This Page," through which you can copy a truncated URL to a clipboard or share the page via
If you have a Google account—or if you're willing to create one—you can tap more sophisticated sharing options. After you sign in, you'll gain access to a page footer for custom "Collections." You can fill collections with as many different pieces from as many different museums as you please; think of it as "Favorites," for art.
More interestingly—to me, at least—you can preserve particular views as build collections. For example, in Bellini's "St. Francis in the Desert," I can crop the illuminated branch, or the complacent donkey, or the skull in Francis' shelter, each as its own item and explanatory note (I hope I have sparked your curiosity). When I'm ready to share, clicking "Share Collection" reveals the same options as "Share This Page:" a truncated URL, Google Buzz, Facebook, Twitter, or e-mail.
Adore
If you take Google Art Project as a project, it's an ambitious if unfinished one. Global search and mobile capability are inevitable additions to what exists today. Users can expect more high-resolution content from a greater number of better-mapped museums. Art Project already has seventeen museums mapped (to some degree) with over a thousand high-resolution artworks. I'm excited to see how this excellent design and scalable organizational scheme progress, given the search giant's backing.
Issues of scale aside, Art Project is already a polished product. Boundaries between art and museum dissolve as the Web site successfully enweaves disparate technologies—from Street View to social networking, YouTube to Google Maps—into a single cohesive experience. For anyone with an Internet connection, a Web browser, and a sense of curiosity, Google Art Project deserves a place amongst your bookmarks. It's an Editors' Choice Web site, well suited to casual browsers, amateur art lovers, and serious students alike.
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Final Thoughts
Google Art Project
In advancing Google's goal of organizing the world's information, Art Project challenges the way that we conceptualize art—for the better.