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Apple's iPhone Event: 8 Things We Want

 & Chloe Albanesius Executive Editor, News

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Apple's iPhone Event: 8 Things We Want
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We polled the PCMag staff to see what they hope Cupertino will unveil.

The tech press will descend on San Francisco's Bill Graham Civic Auditorium tomorrow for an Apple event that is rumored to include the launch of new iPhones, a larger Apple TV, and perhaps the long-rumored iPad Pro.

PCMag's Dan Costa and Sascha Segan are en route and will have all the details beginning at 10 a.m. PT tomorrow morning. But what should Apple introduce? We polled the PCMag staff to see what they hope Cupertino will unveil, and while some requests will likely be granted, others will probably remain pipe dreams.

Check out our wish list in the slideshow, and let us know in the comments what you want Apple to reveal.

Better Battery Life

A number of staffers requested better battery life for iPhone. "With every iteration of the Apple iPhone, the battery drains much faster," said our managing editor for hardware, Laarni Ragaza.

No Bloatware

Though the iPhone has less bloatware than many competing smartphones, there are still several apps you cannot delete. Features editor Eric Griffith and reporter Stephanie Mlot want to be able to get rid of them and free up some space on their phones.

Smaller iPhone

Though Apple has reportedly been tinkering with a smaller iPhone, it's apparently not on the agenda for Sept. 9. Not everyone wants a huge phone, though. Junior analyst Jordan Minor and Laarni want a new iPhone 5s-sized device, with 128GB of storage to boot.

Apple Music Improvements

"I should stress that Apple Music as a service is very strong. But the app and desktop experience are very frustrating," said junior software analyst Max Eddy. "I'd also like Apple to clarify and streamline the pricing for its music options. iTunes Match costs $25 a year, on top of your Apple Music subscription. Why not roll them together, or pro-rate?"

Junior analyst Ben Radding had a similar request. Apple Music is "the most inconsistent piece of software" Cupertino has released. "It messes up your whole library and album art, downloads to offline-only when it feels like it, or does three of the same track, pauses for no reason, and freezes and quits for no reason. Despite the update they put out, it's still an unholy mess."

More Durable iPhone

Among the controversies surrounding the iPhone 6 and 6 Plus was "BendGate." Some of those with the larger smartphone found themselves with devices that got bent out of shape if they were in a back pocket too long. Apple said the problem affected a very small percentage of phone users, but PCMag's James Jacobsen was among those who had issues. "I have had iPhones since the 3GS and never had to replace one," he said. "But I am on my third iPhone 6 after two cracked screens and one incident of bending in my back pocket."

Wireless Charging

Like mobile payments, wireless charging has been slow to gain momentum in the U.S., thanks in large part to Apple's reluctance to adopt it. Could this be the year we can finally ditch our tangle of Lightning cables and juice up wirelessly? PCMag staffers sure hope so.

Better Camera

PCMag's lead software analyst, Michael Muchmore, wants Apple to boost the iPhone's camera, including the flash. It looks as if he might get his wish, as rumors point to a 12-megapixel camera, 4K video recording, and better photos thanks to an A9 chip.

Apple TV

"I want an updated Apple TV with universal search and something closer to the App Store for channels," Max requested. "I’d also like a side of closer, seamless integration between iOS devices as remotes for the Apple TV. Apple TV hardware refresh would be nice, but not required."

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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