PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

5 Reasons You Should Not Buy the Apple Watch

 & Sascha Segan Former Lead Analyst, Mobile

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

The Apple Watch goes on pre-sale on Friday, starting at $349, and initial reviews are mixed. This is clearly an early-stage product, and even the early reviewers seem a little ambivalent about whether or not anyone other than the most devoted Apple fans should buy one.

You can certainly look at our hands on with the Apple Watch to help you decide, but here are five reasons you probably won't want the watch. Once you're done checking these out, you can look at my five reasons you might actually want an Apple Watch. Which one describes you better?

1. You don't have an iPhone. The Apple Watch requires an iPhone. It's a cool gadget, but it might not be enough to make you throw over your existing operating system and go out and buy a new, high-end smartphone to support it.

Apple Watch Heartbeat2. You have an iPhone, but your friends don't generally have iPhones. Some of the Watch's most compelling features involve talking to another Watch. You can transmit your heartbeat or send little scribbles. If you don't have any close friends with Apple Watches, you won't be able to take advantage of these features.

3. Apple Pay holds no charm for you. Another of the Watch's most compelling, unique features is its ability to tap and pay. You don't have to pull your phone out of your pocket; you can use your watch to pay for things now. But if you haven't set up Apple Pay or don't go to a lot of stores where Apple Pay is supported, this compelling feature just won't make a difference to you.

4. You're a "Watch Person." People who wear watches are their own breed. Over on Daring Fireball, avowed Apple partisan John Gruber points out that folks who wear watches are used to being able to glance over at them any time—which means that Apple Watch's screen defaulting to off is a big bummer.

5. You don't have patience for technology. Several reviews, most notably Nilay Patel's at The Verge, have noted that the Watch is a bit sluggish. But more than that, the Watch will force you to learn a radical new interface, and Apple is clearly learning along with you. Answers will be discovered. Mistakes will be made. You have to be along for the ride.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

Read full bio