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Fujifilm X10

 & Jim Fisher Principal Writer, Cameras

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Fujifilm X10 - Fujifilm X10
4.0 Excellent

The Bottom Line

The Fujifilm X10 has one of the larger sensors in a compact, zooming camera, but doesn't control noise in low light as well as you'd expect. Its ergonomics make handling a bit awkward, but enthusiasts will be happy with the sharp images that this retro-styled camera captures.

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Pros & Cons

    • Sharp photos.
    • Good video quality.
    • Large optical viewfinder.
    • Lots of physical controls.
    • Fast, 4x zoom lens.
    • Retro styling.
    • Somewhat awkward handling.
    • So-so low-light performance.
    • LCD could be sharper.
    • Pricey.

Fujifilm X10 Specs

35-mm Equivalent (Telephoto): 112 mm
35-mm Equivalent (Wide): 28 mm
Battery Type Supported: Lithium Ion
Boot time: 2.7 seconds
Dimensions: 2.7 x 4.6 x 2.2 inches
GPS: No
Image Stabilization: Optical
Interface Ports: mini HDMI
Interface Ports: Proprietary
LCD Aspect Ratio: 4:3
LCD dots: 460000
LCD size: 2.8 inches
Lines Per Picture Height: 1944
Maximum ISO: 3200
Media Format: Secure Digital
Media Format: Secure Digital Extended Capacity
Media Format: Secure Digital High Capacity
Megapixels: 12 MP
Optical Zoom: 4 x
Recycle time: 0.5 seconds
Sensor Size: 8.8 x 6.6 (2/3") mm
Sensor Type: CMOS
Shutter Lag: 0.4 seconds
Touch Screen: No
Type: Compact
Video Resolution: 1080p
Video Resolution: 720p
Viewfinder Type: Optical
Waterproof Depth (Mfr. Rated): 0 feet
Weight: 12.3 oz

The Fujifilm X10 ($599.95 direct) may look like an older camera on the outside, but it's a purely digital point-and-shoot with some nice features that photographers should appreciate. Along with the X100 and recently announced X-Pro1, the camera is part of Fuji's X series—a group of unique cameras that are aimed at enthusiasts. The X10 is set apart from other point-and-shoots by its larger image sensor, bright optical viewfinder, abundant physical controls, and Raw shooting capability. It doesn't manage to oust the Canon PowerShot S100 ($429.99, 4.5 stars) as our Editor's Choice for high-end compacts, but if you're looking for a zooming compact with a good optical viewfinder, the camera is worth consideration.

Design and Features

From a distance, the X10 could easily be mistaken for a 1970s-era 35mm camera. Its all-black finish and optical viewfinder fit the bill, but the camera's disguise is betrayed by the modern rear LCD and an abundance of button and dials. It's a bit larger than most compact cameras, measuring 2.7 by 4.6 by 2.2 inches (HWD) and weighing in at 12.3 ounces. The Panasonic Lumix DMC-LX5 ($499.99, 3.5 stars), which delivers a similar zoom range but lacks an optical finder, is only 2.6 by 4.3 by 1.7 inches and a bit lighter at 9.5 ounces.

Unlike most modern cameras, the X10 lacks a power switch. To turn the camera on, you must remove the lens cap and twist the lens away from its Off position. You also twist the lens to change its focal length—there are no power zoom controls like on other compact cameras. This gives you more control over the zoom action, but also makes the camera a bit awkward to use—especially if you're shooting via the optical viewfinder. Other cameras in this class have optical finders, including the Canon PowerShot G12 ($499.99, 2.5 stars), but they are generally much smaller and don't lend themselves to regular use.

The viewfinder is bright and clear enough for regular use, but it is not without its foibles. It doesn't cover the entirety of the frame, only about 80 percent, so for tightly-composed photos you'll probably want to use the rear LCD. It is also without any sort of information display. There is no focus confirmation, so you'll have to place your trust in the camera's autofocus system. By default, the camera uses a center focusing point, although you can change that manually. If you use something other than center as the point, it's up to you to remember where in the frame the camera is focusing and translate that to a position in the finder.

Placing trust in the autofocus is not something to be worried about—I was able to raise the camera to my eye for quick street shots and the X10 nailed the focus quickly and consistently. There is an option to have the camera make an audible beep when focus is locked, but street shooters are likely to disable this. There is no way to separate the focus confirm beep and the shutter sound clip, which is unfortunate as the desire to have an audible confirmation of focus lock does not go hand-in-hand with that to have the camera play a fake shutter noise when a photo is snapped.

I also found that using the zoom lens and the optical finder together could be a bit awkward. My hand would generally get in the way of the finder when adjusting the focal length, which makes grabbing quick shots difficult. I also inadvertently added fingerprints to the front of the finder when operating the zoom on several occasions, which very noticeably affected its clarity.

The 4x zoom lens is the equivalent of a 28-112mm f/2-2.8 in 35mm photography. It's a very sensible zoom range—although it lacks the telephoto reach needed for sports, birding, and similar applications. Other top-end compacts feature similar zoom ranges and fast lenses, although the Nikon Coolpix P7100 ($499.95, 4 stars) leads the pack with a 7.1x (28-200mm f/2.8-5.6) lens. The camera has a very nice macro mode to allow you to focus on objects that are very close to the lens. Enabling it also enables the rear LCD, as you cannot get accurate framing with the optical finder when shooting on a close object due to parallax. This is true for any camera that has a viewing lens that is offset from its taking lens.

The X10's rear LCD isn't the best in its class. It is 2.8 inches in size, a bit smaller than the 3-inch displays that are par for the course in this class of camera, but does offer the same 460k dot resolution that is common to the Canon PowerShot S100, Panasonic LX5, and Canon G12. Both the Nikon P7100 and the Samsung TL500 ($449, 3 stars) offer 921k dot screens. The X10's LCD is bright, so you won't have any trouble using it on a sunny day—and the optical finder is there if you're in a situation where glare cannot be avoided—but it's easier to confirm critical focus on a higher-resolution display.

You'll find a number of physical controls on the X10. The top-mounted Mode Dial allows you to toggle between shooting modes, and another dial makes it easy to dial in EV compensation from -2 EV to +2 EV in third-stop increments. The shutter button features a standard thread, which makes it possible to add a soft release button or to use a manually shutter release cable to grab a photo. Rear controls include a 4-Way Command Dial, AE-L/AF-L, and a button to switch from JPG to Raw shooting for a single shot. There is also a standard rear command dial which will adjust aperture in A mode, shutter speed in S mode, and can be used to navigate through menus.

The menu system isn't the most intuitive; in my testing, some of the settings were a bit hard to find. The Raw shooting mode is actually located in the Settings area rather than the Shooting Menu where I'm used to seeing it. Once the initial setup is complete you won't have to spend a lot of time diving into menus—there are enough physical controls so you can avoid that. The X10 also supports a few film emulation modes, including Provia, Velvia, and Astia film stocks as well as a few different black and white shooting modes.

Even though the 2/3-inch image sensor in the X10 is larger than those found in most point-and-shoots, it is smaller than that found in interchangeable lens cameras like the Nikon J1 ($649.95, 3.5 stars), Olympus E-PM1 ($499.99, 4 stars), and our Editors' Choice, the Sony Alpha NEX-C3 ($649.99, 4.5 stars)—all of which are similarly priced to the X10. The main reason to opt for a compact over one of these mirrorless shooters is portability. Larger lenses are required to capture enough light to cover larger image sensors, where a compact camera like the X10 is able to get the job done with a much smaller lens. Canon's recently announced G1 X ($799.99) is set to change this a bit, as its sensor is larger than that of a Micro Four Thirds camera, but the camera itself is only slightly larger than the X10.

Final Thoughts

Fujifilm X10 - Fujifilm X10

Fujifilm X10

4.0 Excellent

The Fujifilm X10 has one of the larger sensors in a compact, zooming camera, but doesn't control noise in low light as well as you'd expect. Its ergonomics make handling a bit awkward, but enthusiasts will be happy with the sharp images that this retro-styled camera captures.

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Buy It Now

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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