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Report: Audi Plans 3 Electric Cars by 2020

The focus is reportedly part of a "strategic overhaul," prompted by parent-company Volkswagen's emissions scandal.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Audi is gearing up to take on Tesla by launching three electric car models by 2020.

Nextcar Bug artAs Reuters reports, Audi chief Rupert Stadler reportedly told German paper Heilbronner Stimme that he expects EVs to account for 25 to 30 percent of the company's sales by 2025.

This focus on electric car development is part of a "strategic overhaul," prompted by parent-company Volkswagen's ongoing emissions scandal, Reuters says. Audi also intends to funnel more resources into the development of digital services and autonomous driving technologies.

So what, exactly, is Audi working on? Mini-style electric vehicles, for starters, along with something Stadler called a "robot car."

The robot vehicle "may not even need a steering wheel or pedals, so it's ideal for urban traffic," Stadler said, according to Reuters. The company intends to establish a new subsidiary, dubbed SDS Company, to develop the autonomous car.

Audi has also considered dropping the two-door version of the A3 to free up some money for new models. And while Sadler called fuel cell cars a "must," the company's technical development head, Stefan Knirsch, said production of one would not start before 2020 due to the current shortage of charging stations.

Meanwhile on the Audi EV front, one model said to be in the works is an SUV. Audi last year teamed up with Samsung and LG to produce electric car batteries, which the company plans to use in a new SUV with a potential 300-mile range.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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