If you ask, tech companies will gladly talk your ear off about the benefits and magic of VR; PowerPoints and all. But that would likely put the average person to sleep. So how best to get the word out about VR? Games!

Nvidia today launched VR Funhouse on Steam, a title "with a dual purpose."

"First, we wanted it to be fun. To be enjoyed by people of all ages, whether or not they've tried VR, whether or not they're an early adopter," Victoria Rege, of Nvidia's VR alliances and ecosystem development team, writes in a blog post. "Second, it was created to show how immersive VR can be when physics simulation is fully integrated into an experience."

As Rege notes, Nvidia has been working on an SDK that "allows physically accurate simulation of a 3D environment" for almost 10 years, work that has shown up in hundreds of PC and console games.

"When we first saw some of the early VR games and experiences, we quickly realized that something was missing: there was little to no physics simulation," she writes. "Because VR places you inside of the experience with the ability to touch and interact with virtual objects, it is critical that those objects behave and react in realistic ways. Unlike traditional PC games, physics in VR games is not just visual effects. It's fundamental to immersion."

That's why physical simulation is such a big part of VR Funhouse. It's in "every aspect of the game [as well as] amazing graphics and precise haptics that make you feel like you are at the carnival."

VR Funhouse is what Nvidia calls "an enthusiast's experience," so it recommends playing on a GeForce GTX 980 Ti or GeForce 10 Series GPU; for the most immersive trip, use dual GeForce GTX 1080s.

The game will be open-sourced later this summer, and developers are encouraged to experiment with the SDK. "We fully expect that developers, enthusiasts, and artists from both the VR industry and game industry will build their own mini-games," Rege wrote.