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DJI and Hasselblad Collaborate on Integrated Camera Drone

It's designed for professional aerial photography.

 & Tom Brant Managing Editor

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DJI and Hasselblad have combined forces to create an integrated medium format camera drone, the two companies announced this week.

With an A5D camera mounted to DJI's recently announced M600 drone, the device offers professional photographers a flying platform with the same advanced sensors and optics they'd expect from Hasselblad on the ground.

The collaboration is the first following Chinese drone maker DJI's investment in Hasselblad, a Swedish manufacturer long synonymous with medium format photography.

The M600 drone is designed for professional aerial photography and industrial applications. Powered by six batteries, it accepts numerous cameras and mounts, and can fly for just under an hour with a camera that weighs 13 pounds or less.

The six batteries can be turned on and off with the push of one button and the drone will stay in the air should one battery fail. The drone also has ultra-low latency HD image transmission for remotely viewing images in real time.

The camera, meanwhile, has a 50 megapixel CMOS sensor and a 3.5/50mm-II lens, with the focus locked on infinity. An 80-megapixel version is also available for camera-only orders, though it doesn't appear that option will be offered for the integrated drone. For mapping applications, up to eight A5Ds can be synchronized together.

It also has secure locking mounts to minimise vibration and flexing, and to ensure that the image plane and sensor stay parallel at all times while it's airborne.

There's no word on pricing for the integrated product, though the M600 drone itself costs $4,599.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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