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Tesla Setting Up Shop at Nordstrom

You read that correctly. The EV maker is planning to set up shop inside the upscale department store this weekend.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Those who frequent Nordstrom at The Grove in Los Angeles are in for a surprise during their next trip to the store. Alongside racks of clothes, shoes, handbags, and accessories, the store will soon carry…Teslas.

Nextcar Bug artYes, you read that correctly. The electric vehicle maker confirmed it is planning to set up shop inside the upscale department store this weekend as a pilot. If it goes well, the companies may expand their partnership and bring what they call Tesla Galleries to even more stores, according to Fast Company, which first reported the news.

The Tesla Gallery, located in the men's department on the first floor, will house a Model X for customers to view and schedule a time to test drive.

"Nordstrom customers will be able to mix and match interior and trim options, learn what it's like to own a Tesla, and experience Model X first hand by going out for demonstration drives with Tesla employees," the retailer said in a statement.

For its part, Tesla promised a "low pressure environment" where Nordstrom shoppers can learn about the all-electric SUV.

Tesla doesn't yet have a sales license for the gallery, but the company is working on that. Until then, Nordstrom shoppers interested in buying a Tesla will have to call an off-premise sales associate, go to the Tesla store 5 miles away, or make their purchase online.

Meanwhile on the EV front, Tesla last week denied reports that its Model S and X EVs have suspension problems and that it ordered customers to keep quiet about the defects.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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