As a brand, Hasselblad is synonymous with medium format cameras for many photographers. Its iconic V series, named after founder Victor Hasselblad, is the medium format camera you'll almost always see pro photographers using in television shows and movies of the 80s and 90s—T.C. uses a Hasselblad in the opening credits of Magnum, p.i., for example.

But time marches on and the manual focus V series is no longer in production. It's given way to the autofocusing H series. Today Hasselblad announced the sixth iteration of the H, the H6D. Available in two versions—one with a 50-megapixel image sensor and another with a larger 100-megapixel chip.

The H6D-50c uses a sensor that's presumably identical to the Sony-made imager used by competing the Phase One IQ250, Mamiya Leaf Credo 50, and Pentax 645Z. It measures 43.8 by 32.9mm, smaller than a 645 film frame, and can record 16-bit Raw and 8-bit TIF stills, as well as 1080p30 video in Hasselblad Raw or H.264 format.

The H6D-100c's sensor doesn't just pack twice as many pixels—it's also physically larger, 53.4 by 40mm. Its still capture capabilities match the 50c in terms of file format and quality, just at higher resolution. It also adds 4K video support, recording UHD footage in the Hasselblad Raw video format at 30fps. It also supports 1080p capture in Raw or H.264.

Both models feature a 3-inch rear touch screen with a 920k-dot resolution, integrated 802.11n Wi-Fi, support for tethered operation, and the ability to capture exposures as long as 60 minutes—a big plus for astrophotographers. And, since the digital backs are modular, you can even use the H6D to shoot film if that tickles your fancy—as long as you have a compatible 120 film back.

Pricing in the U.S. has not yet been announced. In Europe the H6D-50c is priced at €22,900 and the H6D-100c will cost €28,900, excluding VAT.