Nintendo this morning announced it will be launching its 3DS video game system in a new color, "midnight purple," on May 20.
The new royal-toned handheld entertainment console will sell for the usual price of $169.99. The Nintendo 3DS, which lets users play games and videos in 3D without the use of special glasses, already comes in teal, pink, red, and black. Nintendo's website instructs users in the U.S. and Canada to "check back soon to pre-order" the purple model.
"Now fans have another option to customize the look of their systems to suit their individual styles and personalities," Nintendo said in a news release Monday.
Nintendo's announcement comes just days after the retailer Sams Club reportedly listed a Midnight Purple version of the video game system on its website, inciting speculation about the new color. The page listed the model for $168.58, but did not provide an image or any other information.
The new color will launch the same day that Mario Tennis Open becomes available, Nintendo said.
Nintendo last week reported a disappointing quarter, thanks to weak sales of the 3DS and Wii gaming console. With a $460 million loss, Nintendo posted its first-ever operating loss, according to Reuters.
Nintendo sold 13.53 million Nintendo 3DS units during the fiscal year that ended on March 31, 5 million of which were sold in Japan. Back in December, Nintendo said 3DS sales were at 11.43 million. Not helping matters, Nintendo last year dropped the price of the handheld gaming system from $249.99 to $169.99 in the U.S. amidst weak sales.
For more, see PCMag's full review of the Nintendo 3DS and the slideshow below. And check out PlayStation Vita vs. Nintendo 3DS: Which Gaming Handheld Reigns Supreme?