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Nintendo: Sorry About the Amiibo Mess

 & Chloe Albanesius Executive Editor, News

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Nintendo today apologized for the shortage of amiibo figurines, and promised to be more communicative with customers about when new ones are on their way.

Nintendo's amiibo arrived last year, but the company had trouble keeping up with demand. In February, it blamed a U.S. port strike, but some versions were in short supply due to retailer exclusivity.

"We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that," Nintendo said in a Facebook post. "We're trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening."

Amiibo is Nintendo's line of Skylanders and Disney Infinity-like miniature toys. Your amiibo stores game data, so when you touch your amiibo to a Wii U GamePad, character data is downloaded into the game you're playing, or you can send data to the figurine.

Character options include Mario, Pikachu, Donkey Kong, Fox, and Yoshi. Going forward, "some figures will be easier to find than others," Nintendo said today. "We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures."

Also on tap is Animal Crossing amiibo cards, which will arrive by year's end.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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